Knowledge/Qualifications
Essential:
• Proven experience (3+ years) in CRM specialisation and data analysis, preferably within a digital or paid performance environment.
• Experience with data tools such as I Google Analytics, Excel, and CRM platforms to analyse customer data and campaign performance.
• Strong analytical skills with the ability to interpret and apply data insights to marketing strategies.
• Experience using performance optimisation techniques (e.g., A/B testing) within digital advertising.
Advantageous:
• Familiarity with customer data platforms like Lexer.
• Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, Pinterest, TikTok).
Skills - Essential:
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
• Strong organisational skills with the ability to manage projects in a fast-paced environment.
Skills - Advantageous:
• Experience collaborating with cross-functional teams to align CRM data with paid media campaigns.
• Advanced project management skills to handle multiple priorities efficiently.
• Adaptability and willingness to stay updated with industry trends and new digital tools.
Behavioural Competencies - Essential:
• Detail-oriented and results-driven, with a focus on continuous optimisation and improvement.
Behavioural Competencies - Advantageous:
• Collaborative mindset, working effectively with internal teams to align marketing strategies and campaigns.
