Senior CRM Manager – SumUp Pay

About the team

At SumUp Pay, we are building a full-featured personal account for consumers across Europe, making it easy to spend globally, manage and grow their money, and get rewarded for everyday spending.
Following a migration from Salesforce Marketing Cloud to Iterable, the technical foundations are in place, but the lifecycle strategy, campaign infrastructure, and self-service capability are still being built. This is a rare opportunity to be the first dedicated CRM owner for SumUp Pay, shaping how we communicate with customers across every stage of their journey, from onboarding to card activation, feature discovery, and re-engagement. 
This is a high-ownership, high-impact role, with the scope to define how SumUp Pay communicates with its customers for years to come.

👉 Take a look at our London office...

What you'll do

• Build, launch, and optimise CRM lifecycle journeys in Iterable across push notifications, email, in-app modals, and in-app banners, owning key customer moments including KYC, card activation, first transaction, feature discovery, and adoption
• Monitor product usage data, identifying problems and suggesting practical solutions through CRM or product improvements
• Define and manage user segments using Iterable's segmentation engine, run A/B tests, and continuously iterate to improve activation, engagement, and retention metrics across SumUp Pay
• Act as the internal Iterable expert, owning data mappings, event taxonomy, and user profile schemas in close collaboration with backend engineers to ensure clean, well-structured event data
• Establish self-service infrastructure through templates, naming conventions, documentation, and governance guidelines that allow Product Managers to launch campaigns without engineering support
• Partner with the GTM team to align campaign messaging, timing, and audience targeting with broader Consumer Bank growth initiatives

You'll be great for this role if…

• Hands-on experience building and optimising multi-channel lifecycle campaigns using a modern CRM platform such as Iterable, Braze, or Customer.io
• Strong understanding of event-driven architecture and how real-time triggers power effective customer journeys
• Ability to work confidently across both technical and non-technical stakeholders, translating platform logic and data into clear, actionable campaign strategies.
• Comfort building from scratch, establishing processes, standards, and governance in an environment without an existing playbook
• Proven experience enabling self-service campaign execution through documentation and templates, reducing operational dependency on engineering teams.

Why you should join SumUp

• 🌎 Opportunity to work with a truly global, multicultural team from our central Covent Garden location, wrapped in historic charm and modern flair. This involves an office-first setup.
• 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.
• 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success.
• 🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves.
• 📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education.
• 🏥 Health matters: private health insurance, including optical and dental.
• 🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta.
• 💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%).
• 🛡 Peace of mind: life insurance from MetLife for 2× your salary.
• 🌴 Break4me: 1-month sabbatical after 3 years of service.
• 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team.

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.