As the Senior CRM Manager at PrizePicks, you will be a key leader in our marketing department, responsible for overseeing the development and execution of our customer relationship management (CRM) and lifecycle marketing strategies. Your expertise in CRM and data-driven marketing will be pivotal in driving customer engagement, retention, and loyalty. You will lead a team of marketing professionals and collaborate with cross-functional teams to create personalized and impactful campaigns that elevate our member experience.

What you’ll do:

• Develop and implement comprehensive CRM and lifecycle marketing strategies aligned with PrizePicks' overall business objectives.
• Manage a team of marketing specialists, providing guidance and support to achieve CRM and lifecycle marketing targets.
• Utilize customer data and analytics to derive insights, segment player audiences, and create personalized marketing campaigns that drive player engagement and retention.
• Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer journey.
• Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience.
• Leverage marketing automation and personalization tools (Braze) to automate and optimize lifecycle marketing campaigns.
• Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for continuous improvement.
• Develop strategies to optimize customer onboarding, activation, retention, and reactivation efforts.
• Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage.

What you have:

• Knowledge or willingness to learn the PrizePicks backend systems
• Bachelor's degree in a relevant field, including marketing, business, journalism/communications, etc.
• Proven experience (5 to 10 yrs) in retention marketing, CRM, or customer lifecycle management, preferably within the gaming industry.
• Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
• Must have experience creating automated CRM campaigns in Braze (preferred).
• Must have email marketing and other copywriting experience.
• Must understand the Daily Fantasy Sports industry.
• Experience in analyzing data to make informed decisions.
• Experience with Braze CRM tool is highly valued.
• Worked with DFS/sports betting platforms is a plus.

Where you’ll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $120,000 to $160,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. 

Date Posted: January 28th, 2026