We’re looking for a Senior Creative Strategist with deep, hands-on experience leading large-scale Meta performance campaigns for 9-figure CPG brands.
This is not a trend-spotting or junior scripting role. We need a high-level performance operator who understands how creative directly drives revenue, lowers CPA, expands TAM, and unlocks scalable growth inside complex ad accounts.
You should have direct experience building and leading creative strategy within large Meta accounts, collaborating closely with media buyers, and producing ideas that have materially impacted revenue at scale.
Core Responsibilities
Meta Performance Leadership
- Lead creative strategy across large-scale Meta ad accounts
- Develop structured testing roadmaps tied directly to CPA, MER, ROAS, and LTV
- Collaborate with media buying to optimize creative for performance at scale
- Understand bid strategies, scaling frameworks, and account structure
Scaling & TAM Expansion
- Develop creative angles that expand Total Addressable Market
- Identify new customer personas and messaging frameworks
- Build creative that breaks through fatigue and sustains long-term scale
- Unlock new audience segments without sacrificing efficiency
Performance Optimization
- Drive measurable CPA improvements through strategic iteration
- Analyze creative-level data (hook rate, hold rate, thumbstop rate, CTR, CVR)
- Continuously refine messaging, positioning, and offer framing
- Turn performance insights into repeatable creative systems
Big Ideas at Scale
- Lead large-scale campaign concepts that drive step-change growth
- Translate brand positioning into performance-driven concepts
- Balance bold creative ideas with direct-response fundamentals
- Build frameworks that can scale into hundreds or thousands of variations
Requirements
- Direct Meta creative strategy experience for 9-figure CPG brands
- Experience operating inside large accounts with high monthly spend
- Proven track record of materially improving CPA and driving revenue growth
- Experience expanding TAM through creative innovation
- Deep understanding of performance marketing metrics and creative analytics
Ideal Candidate
- Performance-obsessed but brand-aware
- Comfortable operating in fast-scaling, high-budget environments
- Strategic thinker with executional depth
- Has led creative initiatives that significantly scaled revenue
Benefits
- Anual Salary 180000 USD
- Ability to work remotely.
