Senior Creative Director, Broadway

Situation is a leading full-service marketing and advertising agency specializing in live experience-based brands, including Broadway’s biggest blockbusters and iconic institutions like The Metropolitan Opera and the Empire State Building. We create ambitious, culturally fluent campaigns that move audiences.

We’re seeking a Senior Creative Director with direct Broadway experience to lead full advertising campaigns for live theatrical brands. This is a hands-on creative leadership role for someone who understands the unique rhythm of theater marketing — from early key art through opening night and sustained runs — and can translate the magic of live performance into bold, commercial storytelling.

What You’ll Do

• Lead creative strategy and execution for a portfolio of Broadway and Off-Broadway productions
• Own campaigns across the full lifecycle of a show
• Develop insight-driven concepts that balance theatrical storytelling with ticket-selling performance
• Translate each show’s identity into cohesive, multi-platform creative across OOH, digital, social, print, video, broadcast, and experiential
• Partner with producers, general managers, and client stakeholders as a primary creative voice on accounts (scope and autonomy scale by level)
• Stay hands-on in your craft (copy, design, or video) while guiding teams toward high creative standards
• Lead internal reviews and client presentations with clarity and confidence
• Mentor Art Directors and Copywriters, supporting growth and creative consistency
• Collaborate with Client Services and Project Management to align creative ambition with budgets, timelines, and resources
• Be available for key campaign moments, including openings and major press events (some evenings/weekends expected)

Requirements

• Prior, hands-on experience marketing Broadway or Off-Broadway (commercial or nonprofit) productions (required)
• 8+ years of experience in creative roles within agency or entertainment environments
• A strong portfolio of integrated, multi-platform campaigns for theater or live events
• Clear storytelling instincts and a strong creative point of view
• Experience leading teams and giving actionable creative direction
• Confidence presenting work and partnering with clients
• Fluency across digital, social, video, and experiential channels; familiarity with emerging tools (including AI) is a plus
• Ability to manage multiple campaigns while maintaining high creative standards

Benefits

• Salary range: $125,000 – $140,000 per year, commensurate with experience

• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

Situation is a marketing and advertising agency that builds passionate communities and drives meaningful action for live experience-based brands across theater, culture, and entertainment. We are part of Situation Group, a collective of award-winning agencies.