Senior Copywriter

POSITION SUMMARY:

The Senior Copywriter is responsible for executing all copywriting needs across company and helping develop editorial content ideas on a monthly / seasonal basis. Copywriter should be well versed in both editorial & promotional copywriting, across all digital assets (email, paid social, paid search, retail clientele assets, retail invites, social captions etc.)      

RESPONSIBILITIES:

• Write and refine compelling copy for email, SMS, paid social, site, and digital campaigns that inspire action and align with performance goals.
• Translate business and creative briefs into clear, engaging messaging tailored to different audiences and channels.
• Collaborate with cross-functioning teams to ensure copy aligns with data insights, channel strategy, and creative direction.
• Maintain and evolve the brand voice across all touchpoints from product storytelling to campaign taglines, CRM personalization & marketing messaging. 
• Contribute to campaign ideation and editorial content planning, supporting both seasonal storytelling and evergreen messaging.
• Self-edit with precision, balancing creativity with clarity, and respond thoughtfully to feedback in fast-paced review cycles.
• Partner closely teams to concept, test, and iterate messaging that performs. 

QUALIFICATIONS:

• Bachelor’s Degree in Communications, Marketing, Journalism, or related field.
• 5-6 years of professional experience in copywriting, content strategy, or brand storytelling, ideally in fashion
• An experienced copywriter with a background in retail and/or lifestyle brands.
• A strategic and creative storyteller with a passion for merging creativity and conversion. 
• Experienced in writing for fashion, lifestyle or retail brands across both brand building and performance campaigns. 
• Comfortable switching between big-picture concepting and detailed execution from headlines, taglines to long-form storytelling.
• Highly collaborative, with the ability to balance brand tone, creative direction and marketing objectives simultaneously.
• Strong portfolio showcasing work across digital, marketing, paid media, and social.
• Proven ability to write conversion-focused and brand-building copy.
• Excellent communication, editing, and project management skills.
• Proficiency in Microsoft Office and familiarity with project management.

$85,000 - $115,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.