Empowerly is a fast-growing EdTech company on a mission to empower students to become the most successful version of themselves. Our platform combines expert college counseling with proprietary tools like the Empowerly Score™, giving families a comprehensive, 360° view of a student’s college readiness across academics, essays, and extracurricular development.
We have raised $30 million from leading investors including Goodwater Capital, Conductive Ventures, FJ Labs, Scrum Ventures, Translink Capital, Azure Capital Partners, and Spero Ventures.
Empowerly is a founder-led company that initially scaled through SEO-driven performance marketing. We are now expanding into a diversified go-to-market strategy across Sales, Events, B2C, Partnerships, and Business Development. As we pursue 150–200%+ revenue growth in the next phase, content will play a central role in fueling organic acquisition, strengthening authority, and accelerating conversion.
We operate as a remote-first company and build teams of individuals who excel in distributed environments, take ownership, and care deeply about making high-quality college counseling accessible to students from all backgrounds.
ABOUT THE ROLE
You will own Empowerly’s written content engine across blogs, landing pages, and high-intent conversion pages. You will be accountable for transforming organic traffic into clarity, trust, and measurable enrollment impact.
This role is built for someone who genuinely enjoys writing at volume, refining existing work, and turning strong drafts into high-performing growth assets. You understand that content success is not measured by word count alone. It is measured by search visibility, engagement depth, time on page, lead capture, conversion rate, and long-term authority within the education space.
You will execute against a defined content roadmap, prioritizing assets that show demand, traffic, or conversion opportunity. This includes:
> Producing net-new blog posts based on SEO briefs and search demand
> Rewriting and materially improving existing content for clarity, depth, structure, and persuasive strength
> Optimizing high-value pages that directly influence bookings and enrollments
You will consistently ship polished work at a reliable cadence, balancing speed with quality.
SEO awareness is central to this role. You will integrate primary and secondary keywords strategically, align content to clear search intent, structure headers appropriately, and provide internal linking recommendations. While you will not own technical SEO or publishing, you will collaborate closely with the SEO Manager to monitor performance, refresh content, and continuously improve outcomes.
You will also strengthen website and landing page copy across webinar pages, program descriptions, and other high-intent assets. You will refine headlines, calls to action, page flow, and narrative clarity to improve engagement and conversion. As positioning evolves, you will proactively refresh outdated content to maintain authority and consistency.
Selective promotional and campaign copy will fall within your scope. You will support paid media and webinar initiatives by writing persuasive, intent-aligned copy for ads and promotional assets. You will iterate quickly alongside paid and design teams to improve performance through structured testing and feedback.
This role is ideal for someone who thrives in a fast-paced, remote, results-oriented environment. You enjoy improving existing work as much as creating new work. You are energized by building scalable content systems that consistently attract qualified families and help students make confident, life-shaping decisions.
CORE RESPONSIBILITIES
Blog Strategy, Creation, and Optimization
Write high-quality, SEO-informed blog posts aligned to demand and business priorities
Rewrite and elevate existing content to improve clarity, structure, depth, and conversion intent
Maintain a consistent publishing cadence with operational discipline
Treat content as a performance portfolio, not a publishing checklist
SEO-Aware Writing
Apply keyword strategy and search intent alignment to all content
Structure content using clear header hierarchy (H1–H3)
Recommend internal linking opportunities
Partner with the SEO Manager to refresh and optimize content based on performance data
Website and Landing Page Optimization
Write and optimize copy for webinar landing pages and program pages
Improve headlines, CTAs, page structure, and narrative flow
Refresh outdated content to reflect evolving positioning
Promotional Copy Support
Write or refine paid social ads, webinar promotions, and supporting assets
Align messaging to audience intent and funnel stage
Collaborate with paid and design teams to iterate quickly
Cross-Functional Collaboration
Work closely with the SEO Manager on briefs and refresh priorities
Collaborate with designers on layout and UX alignment
Partner with the webinar team on topic framing and landing page messaging
Support PR and partnership initiatives with high-quality tentpole content
WHAT THIS ROLES DOES NOT OWN
Lifecycle email campaigns
WordPress publishing
Overall SEO strategy
Social media posting or community management
The focus is on high-impact written assets that drive organic growth and conversion.
REQUIRED SKILLS AND EXPERIENCE
Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field
5+ years of experience as a content writer or copywriter
Demonstrated strength in long-form writing with a clear, confident voice
Proven experience writing for SEO performance and conversion impact
Comfort rewriting and significantly improving existing content
Ability to produce high-quality work efficiently in a fast-paced environment
Native or near-native English proficiency
A portfolio or writing samples that demonstrate depth, clarity, structure, and persuasive ability
NICE TO HAVES
Experience in education, EdTech, or service-based businesses
Familiarity with HubSpot, Airtable, or structured content workflows
Working knowledge of paid social, funnel metrics, or CRO principles
WHAT SUCCESS LOOKS LIKE
Organic traffic grows in both volume and quality
High-intent pages show measurable improvement in conversion rates
Existing blog content is consistently refreshed and strengthened
Content contributes meaningfully to pipeline and enrollment growth
Documentation and workflows support scalable execution
OUR CULTURE
Fulfillment at any company is deeply connected to alignment between personal values and organizational values. Culture can be difficult to describe accurately, but we strive to operate with clarity, ownership, intellectual honesty, and respect.
We value:
> Clear written and verbal communication
> Analytical thinking and data-driven decision-making
> Operational discipline and time management
> Resourcefulness and creative problem-solving
> Comfort in a nimble, lean, fast-paced startup environment
> Collaborative energy and mutual respect
> The ability to debate thoughtfully and align once decisions are made
> A strong commitment to personal growth
> A genuine desire to delight customers
If you are motivated by impact, energized by ownership, and excited to build content systems that fuel real growth while helping families navigate meaningful decisions, we would love to hear from you.
