Senior Content Strategy Lead - Beauty & Wellness - Marketplace Partnership

About Front Row:

We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart & TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

Role Overview: 

The Senior Content Strategist, Amazon Marketplace will be responsible for leading content strategy and execution across a portfolio of 7–10 brands in the Beauty & Wellness categories. This role requires a deep understanding of Amazon’s content ecosystem, deep understanding of the beauty & wellness categories, and the unique performance drivers that influence these shoppers. This person will serve as the primary content lead for their clients – developing, implementing, and optimizing creative strategies that elevate brand storytelling and drive measurable marketplace performance.

This role is highly collaborative and cross-functional, partnering closely with Design, SEO, Performance Marketing, Insights and Brand Strategy teams to create content that not only meets aesthetic and brand standards, but also improves discoverability, conversion, and revenue growth.

As a senior member of the content team, this person will help refine processes, mentor junior team members through example, and contribute to building best-in-class creative frameworks and marketplace playbooks.

Key Responsibilities Include:

Content Strategy & Execution

• Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty & Wellness brands.
• Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
• Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP).
• Translate brand strategy and performance insights into actionable creative recommendations.
• Partner with designers, SEO leads, and performance marketers to ensure creative outputs meet both brand and performance standards.
• Implement updates and optimizations informed by SEO data, keyword trends, and customer insights.
• Ensure all creative work adheres to marketplace best practices, brand guidelines, FDA/FTC guidelines, and allowable claims frameworks.
• Proactively identify emerging marketplace trends (creative formats, claims positioning, competitor strategies) and translate them into actionable testing roadmaps.

Optimization & Performance

• Conduct regular content audits to identify gaps, inconsistencies, or opportunities for improvement across product listings and brand stores.
• Plan and execute A/B and multivariate tests to measure the impact of design, messaging, and layout variations on engagement and conversion.
• Leverage tools like Intellivy, PickFu, Helium10, DataDive, etc to gather consumer insights and validate creative hypotheses.
• Track and analyze performance metrics (CTR, CVR, traffic, keyword rank) to inform continuous optimization.
• Collaborate with SEO, PPC  and Insights teams to test new strategies, evaluate results, and document learnings.
• Contribute to MBRs and QBRs by summarizing creative performance and identifying next-step initiatives. Excellent presentation skills are needed.

Cross-Functional Collaboration

• Work closely with Performance Marketing, SEO  and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores.
• Collaborate with the Design team to align on project timelines, deliverables, and workflows.
• Provide creative insights that support broader marketplace strategies, new business opportunities, and client presentations.
• Share emerging trends and platform updates with peers to elevate the overall quality and innovation of the team’s output.

Requirements

Requirements

• 4+ years of experience in ecommerce content strategy or creative development, ideally with significant exposure to Beauty & Wellness brands.
• Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
• Proficiency  with Amazon Seller/Vendor Central and familiarity with  tools like Helium10, DataDive, & similar.
• Experience managing multiple brand portfolios in a fast-paced agency or aggregator, or environment.
• Strong understanding of marketplace SEO, keyword strategy, and content-performance analytics.
• Experience navigating allowable claims frameworks for regulated categories (FDA/FTC compliance in beauty & wellness).
• Excellent project management skills – able to balance multiple deadlines across clients.
• Strong collaboration and communication skills; comfortable interfacing with clients and internal teams.

• Hands-on experience with A/B testing and consumer feedback tools (Intellivy, PickFu, or equivalent).

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location – Hybrid in NYC (3 days in office per week)

SALARY - $80,000 - $100,000