Senior Captain Marketing Associate

About the team

You’ll be joining the Captain Marketing Team at Careem, a high-impact unit embedded within Central Operations. Our mission is clear: to bridge the gap between operations and brand, bringing our Captains closer to the heart of Careem.

We are a super agile team that thrives on speed and efficiency. We don't just follow processes; we invent them on the fly to make things happen. We’re looking for someone who can match our "above and beyond" mindset

About the role

This is a high-impact, hands-on role designed for a marketer who thrives both behind a screen and on the ground. You will own the full funnel from driving digital lead generation and crafting sharp copy and content strategies to executing on-ground events and building deep relationships with our Captains and field teams. We’re looking for a fast learner and a master collaborator who can navigate multiple stakeholders and execute with relentless speed.

What you'll do

Core Mission: To own the Captain lifecycle. You will acquire new leads through digital precision and build deep-rooted loyalty through high-touch community events and structured feedback sessions across the UAE.

1. Community Engagement & Qualitative Insights

• Monthly Event Circuit: End-to-end execution of engagement events across the Emirates (Dubai, Abu Dhabi, Sharjah, etc.).
• Chai pe Charcha & Townhalls: Organizing large-scale, informal "Tea & Talk" sessions to foster community spirit and bridge the gap between Captains and corporate staff.
• Structured Focus Groups: Conducting regular, small-group sessions to deep-dive into Captain pain points, test new features, and gather qualitative data.
• The "Feedback Bridge": Translating on-ground sentiments into actionable "Insight Reports" for Ops, Product, and Strategy teams.

2. Digital Growth & Lead Generation

• Paid Media Execution: Hands-on management of TikTok Ads Manager and Meta Business Suite to drive high-quality Captain leads.
• Performance Tracking: Monitoring CPA (Cost Per Acquisition) and Lead-to-Onboarding conversion rates to ensure spend efficiency.
• Influencer Liaison: Identifying and managing niche influencers within the Captain community to amplify reach and trust.
• Copy & Content: Write all marketing copy and create content for ads, social media, and Captain communications.

3. Cross-Functional Coordination & Creative Briefing

• Internal Liaison: Gathering requirements from internal stakeholders and ensuring they are communicated effectively to the Captains.
• Creative Briefing: Translating complex business needs or Captain feedback into clear briefs for the design team to create high-performing social assets, lo-fi videos, and event collateral.

What you'll need

• 2–4 years of marketing experience with a focus on both digital and offline lead generation.
• Must be fluent in English, Hindi, and Urdu (Arabic is a strong advantage).
• Must be willing to travel to hubs and industrial areas for evening events and field work.
• This is an in-office role for all days of the week to ensure maximum team alignment.
• Ready to hustle in a fast-paced environment where quick thinking is required.
• Proven ability to act fast and stay calm during high-pressure situations.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.