Senior Campaign Manager

About the Job:

We are seeking a marketing campaign expert to help build and scale the Integrated Campaigns function at LaunchDarkly. The Senior Campaign Manager will plan, build, and optimize LaunchDarkly marketing campaigns, with the primary objective of generating pipeline and revenue with new business accounts. This role will utilize full-funnel ABM campaigns across multiple channels to generate awareness and demand, enable sales to generate new selling opportunities, and accelerate existing opportunities to become customers. 

The ideal candidate will combine a deep understanding of demand generation and ABM frameworks, a proven track record of collaboration and influence across marketing, sales, and operations teams, and a desire to support the build of a critical function from the ground up. 

Responsibilities:

• Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation. 
• Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities. 
• Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel. 
• Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams.
• Collaborate with Revenue Operations to architect and evolve scalable cross-functional processes that improve visibility, insight flow, and GTM decision-making.
• Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize.
• Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.

Qualifications:

• Typically requires a minimum of 12 years of related experience in B2B marketing, integrated campaigns, and ABM, including experience building new campaigns from the ground up.
• Proven ability to translate strategic business goals into marketing strategies and executable programs that deliver measurable results.
• Demonstrated ability to define, adapt, and champion demand gen and ABM frameworks across departments.
• Skilled at leading through influence and alignment across cross-functional and executive stakeholders.
• Deep experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration and account engagement strategies.
• Able to communicate complex ideas clearly across all levels of the company, guide strategic conversations, and influence outcomes in ambiguous environments.
• Experience in B2B SaaS or high-growth technology environments strongly preferred.

Pay:

Target pay ranges based on Geographic Zones* for Level 5:    

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $152,000 - $210,000**
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $137,000 - $189,000**
• Zone 3: All other US locations - $129,000 - $178,000**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected]. 

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.