As our first Sr. Campaign Analyst, you’ll be the analytical powerhouse behind all things ABM and demand generation. You’ll bring clarity to chaos by uncovering what’s working, what’s not, and what to optimize next.
This is a hands-on role where you’ll go beyond reporting—you’ll identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel.
YOUR IMPACT
Analyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more.
Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL > SQL conversion, pipeline velocity, CAC, etc.)
Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunities
Provide insights that guide campaign targeting, budget allocation, messaging, and cadence
Collaborate with marketing, sales and product to design tests and track outcomes across copy, channel, and audience variables
Own reporting for all things ABM & Demand Gen
YOU BRING
1 - 3 years of experience in a campaign, marketing, or growth analytics role (B2B SaaS preferred)
Strong analytical chops with comfort using tools like Mixpanel, Looker, GA4, HubSpot, and Excel/Google Sheets
Understanding of demand generation and ABM marketing principles
Data storytelling skills—you can turn rows of numbers into a compelling narrative
Ability to partner cross-functionally with marketers, SDRs, and leadership teams
A test-and-learn mindset; you're curious, hypothesis-driven, and results-oriented
Ability to thrive in ambiguity and fast-moving environments
WE OFFER
Remote-first culture
Comprehensive health benefits
Workstation and device allowances
Professional development budget
A critical role in shaping Sprinto’s growth strategy with data
Marketing_POD
