Role: Strategic Business Development Representative - Commerce
Permanent contract – London (Hybrid: two days in the office or with clients/prospects as required)
We’re looking for a Senior Business Development Representative to play a key role in building our early stage pipeline. This is a strategic, senior-level prospecting position focused on quality over volume - identifying the right accounts, crafting tailored outreach, and starting meaningful conversations with senior decision-makers across various industries on digital transformation, CX, and platform strategy. You’ll be part of a small, agile team where your impact is visible and your career path can evolve into closing sales, client management or solution consulting as we scale.
Key Responsibilities
- Research, build and define strategic target account lists across key eCommerce, retail and digital first sectors
- Plan and execute personalised, multi-touch outreach strategies across phone, email, LinkedIn, and industry events
- Qualify and nurture early stage leads to create a steady flow of high-value opportunities for the sales team
- Partner with marketing to align messaging and ABM initiatives
- Maintain accurate data pipeline and report progress in CRM (Dynamics and Hubspot)
- Follow up on event, webinar, and warm leads to drive engagement
- Execute account-based outreach and light ABM campaigns to engage priority accounts
- Represent SQLI at events and with partners as a credible, consultative brand ambassador
- Monitor market and competitive trends to inform targeting and messaging
What you bring
- 3+ years’ SDR/BDR or early-stage new business experience in digital commerce, digital consultancy, eCommerce, SaaS, or agency environments
- Demonstrated success engaging senior stakeholders and opening complex conversations
- Skilled with CRM and Sales Navigator; HubSpot and Dynamics experience preferred
- Understanding of digital commerce, CX, or platform ecosystems (Adobe, Salesforce, Shopify a plus)
- Outgoing, relationship-driven communicator who enjoys connecting with people
- Experience with account-based outreach or ABM campaigns
How you work
- Strategic prospector who focuses on quality outreach and relationship building
- Confident communicator who can engage senior stakeholders and articulate value clearly
- Highly organised, disciplined, and proactive in managing your pipeline and sales administration and reporting
- Thrives in a small, fast-moving team
- Commercially aware, resilient, and eager to progress into more senior commercial roles
Why you’ll love working at SQLI (UK)
- A flexible hybrid work model: up to 3 days remote per week
- Continuous learning and development opportunities
- A collaborative culture with direct impact and visibility
- Inspiring projects for leading brands in retail, luxury, and manufacturing
- A chance to be part of a growing, global team
A smooth and fast recruitment process
- Screening interview with Amy Mitchell, Talent Partner
- Business interview with a Business Development Director & Marketing Director
- Final interview with the Managing Director
Benefits
- Competitive salary
- 25 days paid holiday
- Health & Dental Insurance
- The chance to be part of a fun, supportive, and ambitious team
Accessibility at SQLI
All our positions are open to individuals with disabilities. A dedicated contact person is available at any time: you can request to be connected from your first interactions with us. Adjustments or arrangements can be made to meet your needs.
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