(Senior) Business Development Manager - Product Marketing (m/f/d)
TLDR
Shape and drive the strategic development of the Product Marketing approach for the Westwing Collection, ensuring cross-functional alignment and impactful initiatives.
JOIN OUR TEAM
As a (Senior) Business Development Manager - Product Marketing, you will shape and drive the strategic development of the Product Marketing approach for our own brand, the Westwing Collection, while ensuring strong cross-functional alignment across all marketing channels. In this highly analytical and strategic role, you combine commercial understanding, hypothesis-driven thinking, and customer-centric decision making to identify growth opportunities, strengthen product positioning, and maximise the impact of our key product families. You will play a key role in strategy development, continuously evolve our product promotion approach, and translate insights into impactful initiatives that drive both short-term performance and long-term brand building. This position is permanent and based in Munich.WHAT YOU'LL DO
- Drive the strategic development and continuous evolution of the Product Marketing approach for the Westwing Collection across categories and Marketing Channels
- Define and drive strategic growth initiatives across product families and categories, balancing short-term commercial impact with long-term brand positioning
- Analyse category, product family, and campaign performance to identify business opportunities, derive actionable insights, and recommend optimisation measures, utilising automation and AI where applicable
- Define product positioning and Go-to-Market approaches based on customer behavior, competitor landscapes, and market potential
- Develop hypotheses, drive testing, and identify scalable levers to improve product visibility, conversion, and marketing effectiveness
- Partner closely with Marketing Channels (such as Performance Marketing, Social Media, Creator Marketing), Brand Marketing, Retail, Product Management, and Analytics teams to align on priorities, product pushes, launches, and cross-functional initiatives
YOU COME WITH
- At least 3+ years of experience in Business Development, Consulting, Growth Management, or a similar role
- Strong analytical and strategic thinking skills with the ability to structure complex problems and derive actionable solutions
- Hypothesis-driven mindset with experience testing, validating, and iterating initiatives based on data and customer insights
- Excellent commercial understanding and ability to connect business performance with marketing and customer behavior
- Strong stakeholder management and communication skills with the ability to influence cross-functional teams and drive alignment
- Hands-on mentality with the ability to move between strategic development and operational execution in a fast-paced environment
WHY WESTWING
If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.
At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.
Here is what you can look forward to:
A high-performance culture built on trust, feedback and collaboration
An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
30 days of paid holiday to rest, recharge, and come back ready to create
A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
Wellbeing support through mental health resources, sports memberships, and preventive care
Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties
ABOUT US
Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.
Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.
Department
MarketingBenefits
Flexible Work Hours
A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
Team rituals
Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties
Paid Time Off
30 days of paid holiday to rest, recharge, and come back ready to create
Westwing is Europe's premier e-commerce platform for Beautiful Living, providing a one-stop destination for design enthusiasts across over 20 countries. With a curated selection that includes the Westwing Collection and various third-party design brands, it combines shopping with unique daily specials and integrated services for both consumers and businesses.