Senior Business Analyst (AdTech)

• Map, analyze, and redesign publisher workflows (onboarding, billing, campaign approval) using BPMN 
• Create and manage the business rules document (BRD) for core platform capabilities 
• Design standardized workflows (“Golden Path”) to optimize the multi-tenant architecture 
• Collaborate with the Head of Data & AI to identify automation opportunities, integrate ML models,  and collaborate on data pipelines, event schemas, and analytics integration 
• Audit live automated processes to verify they meet targeted efficiency and ROI outcomes, defining and tracking key metrics such as cycle time, auto-approval rate, and rework percentage 

• 5+ years of experience as a Business Analyst, Solutions Architect, or Technical Consultant 
• Expert proficiency in BPMN, UML, and swimlane diagramming 
• Advanced ability to interview stakeholders and extract complex business rules and requirements 
• Deep understanding of AdTech or white-label SaaS operational workflows 
• Proven experience writing formal BRDs 
• Experience defining and managing API contracts and data models (REST/GraphQL, JSON) 
• Background in process governance, release management, RACI matrices, and change control 
• Upper-Intermediate level of English or higher 

Will be a plus: 

• Experience as an AdOps Manager, SaaS Implementation Specialist, or Technical Account Manager 
• BPMN 2.0, Six Sigma, Lean, or Process Mining certifications 
• Familiarity with A/B testing or experimentation frameworks 
• Proficiency in analytics and BI tools (SQL, Looker, and Tableau) 
• Experience with cloud-native SaaS (AWS/Azure) and CI/CD tooling 
• Knowledge of global invoicing (multi-currency, VAT/GST) 

PERSONAL PROFILE

• Detail-oriented and analytical mindset 
• Strong communication skills to bridge the gap between business and technical teams