About Us At Digital Forms, we help companies grow through digital transformation—from process optimization and automation to AI and custom software development. We work with international clients (primarily UK & US) and run fully remotely, supported by a small but mighty team of senior experts. We value practical solutions over corporate fluff.
The Role We are looking for a Senior B2B Marketing Specialist to take ownership of our marketing strategy and execution. You won't just be creating content; you will define how we position ourselves in the market and drive our lead generation engine. This is a high-autonomy role where you will work directly with leadership to turn business goals into actionable campaigns, targeting decision-makers in the UK and US markets.
Key Responsibilities
Strategy & Execution: Develop and implement a B2B marketing strategy that aligns with our revenue goals, focusing on lead generation and brand authority.
Content Leadership: Own the editorial calendar. Produce high-impact content (whitepapers, case studies, thought leadership) that speaks directly to CTOs and Operations Directors.
Funnel Optimization: Manage the end-to-end buyer journey, ensuring we are not just attracting traffic, but capturing and nurturing high-quality leads via our CRM/automation tools.
Sales Alignment: Collaborate closely with the sales team to create sales enablement assets and ensure lead quality meets expectations (MQL to SQL handoff).
Analytics & Reporting: Establish clear KPIs. Regular monitoring of campaign performance with a focus on ROI and conversion rates, not just vanity metrics.
Multi-Channel Management: Oversee our presence across LinkedIn, email marketing, and organic search, potentially managing external freelancers (design/SEO) to scale output.
Market Intelligence: Keep a pulse on industry trends (AI, Automation) to ensure Digital Forms remains positioned as a forward-thinking leader.
Must-Have Qualifications
5+ years of B2B Marketing experience: specifically within IT Services, Custom Software, or SaaS.
Proven Lead Gen Track Record: Demonstrated ability to build pipelines that generate qualified leads, not just awareness.
Native/Bilingual English: Exceptional copywriting skills are mandatory. You must be able to synthesize complex technical offerings into clear business value.
Tech Stack Mastery: Deep proficiency with CRM and Marketing Automation platforms (e.g., HubSpot, ActiveCampaign), Google Analytics 4, and LinkedIn Campaign Manager.
Strategic Mindset: Ability to switch between high-level planning and "in the trenches" execution.
Remote Maturity: Proven experience working autonomously in a fully remote environment without micromanagement.
Nice-to-Have Qualifications
Experience with Account-Based Marketing (ABM) strategies for high-value targets.
Familiarity with Low-code/No-code platforms or AI technologies.
Experience managing a small marketing budget or external vendors/agencies.
Basic video editing or design skills to move fast on social assets.
Working Model
Fully Remote: Work from anywhere with a stable connection.
Asynchronous-First: We prioritize deep work and documentation (Notion/Slack) over constant meetings.
Time Zone Overlap: Flexible, but requires reasonable overlap with CET and availability for US/UK client/team syncs.
Senior Environment: You will be working with other senior professionals who expect high competence and low drama.
What We Offer
A key strategic role in a growing company with direct access to decision-makers.
True autonomy to test new channels and strategies.
A competitive salary aligned with a senior level of experience.
The flexibility of a fully remote setup combined with the stability of a successful B2B operation.
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