Senior Associate, Planning & Insights

M Booth Health Careers

About Us:

We’re not your typical agency. In fact, we don’t want to be. At M Booth Health, we take pride in doing what’s right, not what’s easy. Asking the difficult questions and finding unexpected answers. Pushing ourselves and our clients to think bigger. Moving beyond imposed limits to break through and create real connection.

We live our brand promise: Choose to Challenge. We're built to help organizations and brands challenge norms, drive results and improve the health and lives of those who need it most.

We believe health communications can change the world. Why? Because we’ve done it before. We’ve been at the forefront of advancing some of the most urgent issues in public health and medicine for decades. Our teams are purpose-built to challenge the status quo and drive results–both for our clients and for the health and well-being of people around the world.

M Booth Health is a dynamic team of agency veterans and new talent with a broad range of backgrounds to match our diverse client mix, which is comprised of leaders in pharma, biotech, device & diagnostics, health tech and payors.

Who You Are:

We want people who are just as passionate about health as we are. People who are serious about the work, but not too serious to have some fun while doing it. Candidates who bring big thinking and even bigger ambition. Who are willing to push boundaries and challenge norms. And most importantly, who leads with kindness and humanity above all else. Does that sound like you? 

For this role, we’re looking for we’re seeking a Senior Associate, Planning & Insights who thrives at the intersection of healthcare, research, and communications. This person will serve as a strategic partner to account teams and clients - leading research initiatives, analyzing complex landscapes, and transforming insights into communications strategies that shape perception and drive impact.

What You’ll Do

As a Senior Associate, Planning & Insights, you will:

• Lead, design and oversee research projects - from scoping to execution to insight delivery - across media, conversation, landscape, and stakeholder analyses.
• Apply advanced methods and AI tools (e.g., generative AI, social listening platforms, media analytics) to uncover trends, streamline analysis, and generate deeper insights. Comfortable training and teaching others how to leverage research tools and methods.
• Analyze industry dynamics across pharmaceutical companies, therapeutic areas, and public health issues - identifying opportunities, risks and communications implications for clients.
• Translate insights into strategy, connecting research findings directly to communications recommendations, messaging strategies, and creative opportunities.
• Contribute to thought leadership strategies and trend reporting by spotting emerging cultural, industry and media themes and identifying whitespace in crowded conversations to identifying avenues for clients to lead or own a conversation.
• Participate in brainstorms and workshops - both internally and with clients - to connect insights to creative or communications opportunities.
• Partner closely with senior leaders across account, creative, and strategy teams to embed insights into client deliverables and campaigns..
• Communicate insights clearly and persuasively, whether in decks, briefs, or client presentations.

What We’re Looking For

• Self-starter, collaborative, solutions-oriented and agent of change.
• 3-5+ years of professional experience in research, insights, or strategy within communications, PR, advertising, consulting, or related fields.
• Understanding and interest in the healthcare, public health and pharmaceutical industry—including company dynamics, disease states, health equity, policy, and patient/provider perspectives.
• Proven ability to translate research into communications strategies that inform messaging, positioning, and campaign direction.
• Experience with brand/strategic planning and utilization of insights to develop creative briefs.
• Expertise with media analysis, social listening, and landscape research, including hands-on experience with industry tools (Meltwater, Cision, Brandwatch, Talkwalker, etc.).

• Strong fluency in available AI-enabled research tools (e.g. ChatGPT, Claude, Gemini, Perplexity, etc.) and approaches—from generative AI for synthesis to advanced analytics for trend identification.
• Strong writing and storytelling skills; able to turn data into clear, compelling narratives.

• Experience managing multiple projects and collaborating across teams; comfort presenting to clients.
• A natural curiosity about health, culture, and communication trends.

Requirements:

A few things to know as you’re applying:

Team is everything. We pride ourselves on being ego-less (or close to it). If you like being part of a supportive and selfless group of people, you’ll fit right in.

• Intellectual curiosity is rewarded, even more than raw intelligence. If you love to read, consume media, tinker and make cool things, we’d love to chat.
• We take our jobs very seriously, but we try not to take ourselves too seriously. Be ready to have some fun and participate in a lively, collaborative, and passionate agency culture.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $76,000 – 104,000

Location:

Remote or in the New York office

If you plan on working remotely, we can accept applicants from the following states:

California, Colorado, Delaware, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Missouri, New Jersey, New Jersey, New York, North Carolina, Rhode Island, Virginia and Washington D.C.

M Booth Health is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.