The Senior Art Director is responsible for partnering with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical marketing and advertising initiatives. In this role, the Senior Art Director will be required to understand client challenges and collaborate with the creative team to conceptualize, design, and execute print, video and digital initiatives. The Senior Art Director possesses the ability to take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines. In most cases, the Senior Art Director will be required to work closely with copywriters and internal team to deliver scientifically and clinically sound creative solutions that produce desired behavior change and measurable outcomes.
Job Duties
- Engage with clients to understand their brand(s), key messages, and creative vision to turn
complex insights, data, and messages into compelling stories for a variety of audiences,
including patients and healthcare professionals
- Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
- Obtain an understanding of the therapeutic area, competitive landscape and target audience of the products they manage
- Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
- Assist Account Services in the creation of the Strategic Alignment Brief and ensure that all projects under this brief are consistently upholding the strategy
- Develop brand style guidelines and ensure internal teams and external partners stay compliant
- Collaborate and manage outside vendors (printers, photographers, video editors, writers, designers, PowerPoint specialists and illustrators) to ensure quality deliverables and adherence to timeline
- Design solutions that go beyond what is expected
- Partner with copywriters to establish or evolve ideas, create sketches or storyboards that convey relevant concepts
- Track and synthesize competitive brand creative, share and utilize best practice examples
- Review all materials associated with a project and provide feedback as needed
- Present work, provide design rationale, and defend work in creative reviews or meetings
- Present creative deliverables to clients and relay feedback to internal teams
- Ensure adherence to project timelines, scopes and budgets, and assist in estimating new projects
- Keep current with trends in advertising, branding, design, digital technologies and new media
- Lead, mentor, and manage subcontractors
- Embody agency culture and core values
Key Competencies
- In-depth knowledge of Adobe Creative Cloud, Sketch, Figma and Microsoft Office Suite
- Strong understanding of printing process (spec sheets, dieline reviews, mechanicals, printers proofs) and ability to own the layout of a print piece until completion
- Working knowledge of interactive programming to allow for thoughtful digital UX/UI design best practices
- Skilled to think in abstract terms; can make connections between unrelated ideas; can formulate innovative concepts; is seen as original and value-added in brainstorming sessions
- Ability to tell compelling stories through visuals that connect with audiences across multiple channels and drives customer engagement in support of brand strategy
- Strong creative design, conceptual skills, and knowledge in website design systems
- Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful “story”; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts and more controversial topics; commands attention and can manage group dynamics
- Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
- Excellent analytical thinking, planning, prioritization, and execution skills
- Ability to identify key issues; creatively and strategically overcome challenges or obstacles
- Ability to manage outcomes to win-win resolution
- High level of integrity, confidentiality, and accountability
- Excellent verbal and written communication skills
- Excellent organizational skills and attention to detail
- Ability to work under tight deadlines
- Ability to work independently; self-motivated
- Ability to participate and interact effectively on a team
Requirements
- Degree in Visual Communication, Graphic Arts, or a related course of study is preferred
- Minimum of 5 years of advertising agency experience, preferably in Pharmaceuticals
Preferred Skills/Experience
- Agency experience on pharmaceutical accounts preferred
- Familiarity with agency workflow process
Working Conditions
- Some travel required (2-3 times/year)
- Ability to attend and conduct presentations
- Ability to commit to extra and/or nontraditional hours as client needs require
Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.
All your information will be kept confidential according to EEO guidelines.
EOE. Synchrony is not able to provide visa sponsorship for this role.
