Senior Area Manager, Community – USA East

Your Opportunity at ARC’TERYX: As the Senior Area Manager, Community for USA East, you lead the Arc’teryx community strategy across key markets including New York, Boston and other East Coast cities. You will design initiatives that authentically engage and grow our community, ensuring Arc’teryx continues to inspire, innovate, and lead across these diverse urban and outdoor-oriented hubs.  While you set the vision and direction, you will also serve as a mentor and people leader to your team; enabling them to deliver best-in-class experiences through Academy Light activations, new store openings, metropolitan endemic events, the Retail Academy Prep Series, and athlete/guide partnerships. This role blends strategic oversight, team leadership, and operational excellence, while fostering strong relationships with athletes, guides, pro partners, local ambassadors, and grassroots communities.  This role can be hired remote. Business operations occur on EST time zone. Travel to each market is required. Meet Your Future Team: We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community. If you were in the Senior Area Manager, Community – USA East role now, here are some of the core activities you would be doing: Strategic Leadership

Designing and implementing the USA East community strategy, aligned with North American priorities, while tailoring initiatives to resonate authentically in urban markets

Focusing efforts on New York and Boston, while identifying opportunities for expansion in other East Coast cities 

Position USA East as a flagship community region, piloting new concepts and setting a high standard for engagement

Leveraging insights, trends, and opportunities to evolve strategy and deliver measurable growth 

Conducting bi-monthly market travel across assigned regions to support store visits, community events, Academy or brand activations, ambassador engagement, and regional athlete meetings

Event & Experience Leadership

Overseeing the vision and execution of Academy Light experiences, ensuring high-quality, inclusive learning opportunities that build deep community connection 

Leading new store opening activations, developing event strategies that celebrate local communities and drive brand presence 

In partnership with the Sponsorships and Partnerships teams, directing the planning and delivery of select mountain town endemic events that honor the roots of our community and strengthen loyalty in core outdoor hubs 

Partnering with the Brand Experience, GTM, Retail Leadership and Field Marketing teams to lead the Retail Academy Prep Series, ensuring retail staff are prepared and inspired to activate community experiences with excellence 

Relationship & Partnership Management

Building, nurturing, and activating relationships with regional athletes, guides, pro partners, and ambassadors, ensuring their voices are integrated into community activations

Managing the Core Community Ambassador program in East Coast markets, empowering grassroots connections 

Collaborating with store teams, marketing, and brand partners to align on community goals and amplify impact

Media & Amplification

Managing paid media budgets for community initiatives, ensuring efficient spend and maximized ROI 

Partnering with content and brand teams to create compelling storytelling that amplifies events and extends reach

People Leadership & Team Development

Leading, coaching, and developing the Area Community Specialist and Coordinator, providing mentorship, feedback, and growth opportunities 

Fostering a culture of accountability, collaboration, and innovation within the US East community team, ambassador, regional athletes and retail leaders  

Acting as a role model and culture carrier, embodying Arc’teryx values in leadership and decision-making

Measurement & Reporting

Defining and reporting on community KPIs: attendance, engagement, amplification, sentiment 

Providing insights and recommendations to continuously improve strategy, execution, and impact 

Sharing success stories and learnings across the broader North American team

Here are some of the things you could be working on in the future:

Develop regional event and partnership calendars to support Brand investments

Manage national ambassador and seeding framework

Quarterly community performance reports

Project ownership of Academy Light experiences in the US East region

Deliver data as part of a scorecard process to support brand expansion into new markets

Are you our next Senior Area Manager, Community – US East role?

You have a bachelor’s degree in Marketing, Communications, Business or a related field

You have 8+ years of experience in community management, brand marketing, or event strategy, with proven expertise in building large-scale community programs

You have a strong background in event leadership, from concept through to execution and measurement

You have demonstrated success in managing and developing people in high-performance environments

You have experience with ambassador, athlete, or influencer relationship management

You are proficient in budget management, paid media allocation, and ROI analysis

You are excellent communication, storytelling, and cross-functional leadership skills

You have a deep understanding of the outdoor and mountain town community landscape in Canada

You have a passion for the outdoors, sustainability, and the Arc’teryx ethos