Senior Analyst, Yield Strategy, APAC
TLDR
Strategically manage pricing and inventory to maximize advertising revenue while collaborating across diverse teams in the APAC region.
Responsible for strategically managing pricing, inventory, and overall yield to maximise advertising revenue. This role involves serving as the individual point-person for developing and executing these strategies across the region
Partner with Yield Managers in other regions to share best practices to ensure local strategies fit within the larger Spotify global ad strategy and framework
Manipulate and analyse large data sets (dashboards, raw files) to inform data-led pricing and inventory decisions
Responsible for maintaining deep expertise in how APAC ad revenue is generated. Create systems, processes, and reporting to ensure critical inventory and revenue insights are quickly and clearly shared with internal stakeholders
Provide regular updates and actionable recommendations to APAC sales leadership to optimise yield while achieving revenue goals
Provide essential yield management support to APAC sales teams to ensure the region meets and exceeds revenue targets, aligning with Spotify's broader financial objectives
Collaborate cross-functionally with teams including Sales, Finance, Business Operations, and Sales Operations to drive ad revenue growth
Manage rate cards and deal approvals for the region in collaboration with Partnerships team
You have a minimum of 8+ years of experience leading Media Planning, Pricing, and/or Digital Inventory and Yield for an Ad Agency, Publisher, Platform, Network or Ad Tech Vendor with a deep understanding of data analysis and data-driven decision-making.
Able to create and implement strategies that drive growth, optimising pricing and accurately reporting on business performance
Thorough understanding of the adsales pitch-to-pay process, specifically in the APAC region and in the Australia marketplace
Have an understanding of nuances of multiple markets in APAC region
Experience working with business intelligence/dashboarding tools such as Tableau, Google BigQuery, and/or other similar systems
Understanding of ad operations systems and the programmatic landscape, with demonstrated knowledge of Salesforce and various CRMs, OMSs, other advertising platforms (GAM, DV360, TTD, Magnite)
You understand the technical foundations of digital media, podcasts and programmatic mediums and proactively identify solutions to problems and predict/adapt to expect challenges before they happen
A highly organized and focused multi-tasker with strong attention to detail, analytical and project management skills, and can work independently within a team focused organization
You thrive in a fast-paced, deadline and detailed oriented environment
This role is based in Sydney, Australia
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
Spotify is an audio streaming platform that delivers an extensive catalog of music, podcasts, and audiobooks, catering to hundreds of millions of users globally. It empowers artists by providing them with the means to monetize their creativity while offering fans unparalleled access to a diverse array of content, all driven by a passion for sound.
- Founded
- Founded 2006
- Employees
- 500+ employees
- Industry
- Media
- Total raised
- $2.6B raised