Senior Analyst, Advertising Insights & Strategy Consultant

About MediaRadar

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business. 

Role Overview

The Senior Analyst, Advertising Insights & Strategy Consultant serves as a strategic partner to key high-value accounts , delivering advanced advertising analytics and competitive insights that inform media investment strategies. This role combines hands-on data analysis with client-facing advisory work, development of custom reports and presentations, ensuring insights are translated into meaningful business outcomes.

Requirements

Responsibilities include

Analytics & Insights (≈60%)

• Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectives.
• Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources.
• Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights.
• Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making.
• Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies.

Client Engagement & Consulting (≈40%)

• Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams.  
• Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement.
• Lead presentations and consultation sessions to deliver insights.
• Partner with account and product teams to communicate client feedback and influence roadmap priorities.
• Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field.
• 3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence.
• Strong command of advertising metrics and media performance analytics
• Proficiency with ad intelligence and data visualization tools
• Excellent communication skills with the ability to lead client conversations and present to senior stakeholders.
• High attention to detail, structured problem-solving approach, and ability to manage multiple priorities.

Preferred Skills

• Experience working with enterprise clients and a strong, hands-on understanding of a range of financial products and services, including Business Banking, Credit Cards, Wealth Management, and Telecom.
• Background in consulting or agency account strategy.

Benefits

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Flexible PTO
• Commuter Benefits
• Gym Discounts
• Summer Fridays

At MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.

In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization. 

We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at [email protected] .

We’re excited to meet people who share our values and want to build the future with us!