The Senior Advisor, Communications and Marketing will be responsible for planning, developing and implementing high-quality communications and marketing strategies that align with Michener's goals and priorities. As an integral part of the Communications team, this Senior Advisor will lead a full scope of communication and marketing activities for our academic programs and corporate projects within the organization.
Working within a dynamic Communications team, the Senior Advisor will apply their expertise to independently develop and execute communications plans consistent with Michener's strategic plan. As a communications and project-management expert, the Senior Advisor will plan detailed communications and marketing strategies in a variety of areas, including internal communications and external marketing, digital marketing, social media and content marketing. The ideal candidate will be an excellent writer, strong project manager and have experience working closely with leadership.
The Senior Advisor, Communications and Marketing reports to the Strategic Advisor, Communications & Marketing and works alongside other advisors to support the department and institution needs.
Responsibilities:
- Act as a communications business partner, consultant and subject-matter expert while managing communications and marketing for Michener's applied health academic programs
- Lead internal communications for the organization including town halls and acting as managing editor of Michener's bi-weekly internal newsletter
- Develop and deliver core communication materials, such as communications plans, key messages for both print and digital channels, reports, annual publications, and presentations
- Research, write and edit engaging and compelling articles, and social media content that advance Michener's storytelling
- Oversee and support corporate communication campaigns
- Build strong relationships with stakeholders, including staff, faculty, students and leadership to gather relevant content and drive communications activities
- Provide a full range of communications support for issues management, event planning, event speech and script writing (including but not limited to Michener's convocation, student awards ceremony and staff awards), crisis communications
- Update Michener's website content as needed
- Manage Michener's social media channels
- Work within the brand guidelines and writing style guide to champion the brand, ensuring quality and consistency
- Collaborate closely with web, digital and design leads (both in-house and external suppliers) for communications and marketing projects
- Provide crisis communication and issues management support in the event of an emergency
- Other duties as assigned
Education and Experience
- Undergraduate degree in Communications, Public Relations or equivalent
- A minimum of 5-7 years of progressive experience in communications and marketing
- Experience in healthcare and/or post-secondary education industry is an asset
Knowledge, Skills, & Abilities
- Strong knowledge and experience managing and creating marketing campaigns and plans
- Strong project-management and leadership skills
- Proficient in WordPress and updating website content
- Excellent communication and interpersonal skills with the ability to build collaborative working relationships with staff, faculty, students and leadership
- Brings strategic thinking to cross-functional initiatives that advance organizational priorities
- Superior writing skills for communication vehicles and content marketing
- Proven ability to multi-task and have good organizational and time-management skills
- Proven ability in providing strategic advice and guidance to senior management
- Strong customer-service orientation and demonstrated ability to work collaboratively within the team
- Skilled in using social media in a corporate environment
- Proven ability to take initiative and propose new, creative projects to support Michener's academic goals
- Meticulous with a commitment to superior quality; thorough knowledge of Canadian Press (CP) style
- Commitment to diversity and inclusion with experience creating content with this focus
- Demonstrated commitment to a healthy and safe workplace for self and others (team members, colleagues and other staff etc.)
- Willingness to work occasional afterhours or evenings for critical issues or events (e.g. Michener's convocation, student awards)
- Satisfactory Canadian Police Clearance document required upon hire.
Closing Date: Until filled
Qualified applicants are invited to submit a detailed resume and cover letter.
For further information on The Michener Institute, please visit our website at www.michener.ca.
The Michener Institute is publicly funded by the Ministry of health and is a respectful, caring and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity.
We offer accommodation for applicants with disabilities during the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.
While we thank all applicants only those selected for an interview will be contacted.
