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Qode

Senior Ad Strategist

full-time

AI overview

Lead the strategy and execution of high-impact paid media campaigns across multiple platforms, utilizing advanced analytics and creative testing to drive client performance.
Location: Gurgaon (Onsite)

We’re looking for a Senior Ad Strategist on behalf of our client - a hands-on paid media expert who thrives on solving complex growth problems through data, creative testing, and automation. You’ll lead campaign strategy and execution across Meta Ads and other major platforms, directly impacting client performance and shaping our client’s paid media practice.

Key Responsibilities

  • Lead end-to-end paid media campaign strategy, execution, and optimization across Meta Ads and other key platforms.
  • Collaborate closely with business consultants to translate strategic goals into actionable media plans.
  • Drive data-driven audience targeting, creative testing, and bid management to maximize campaign ROI.
  • Implement and troubleshoot advanced tracking setups (GTM, Meta Pixel, APIs) to ensure accurate measurement.
  • -Leverage AI, automation, and analytics tools to enhance efficiency and scale campaign performance.
  • Mentor junior team members, sharing knowledge and best practices to elevate the team's capabilities.
  • Continuously refine campaign playbooks and frameworks that drive client growth and agency success.

Requirements

  • 3–6 years of hands-on paid media experience, primarily with Meta Ads (Facebook/Instagram).
  • Proven track record of managing and scaling high-budget campaigns across complex client portfolios.
  • Strong technical understanding of campaign setup, optimization, and tracking (Meta Pixel, GTM, Conversion API).
  • Data-driven mindset with the ability to interpret analytics and apply insights effectively.
  • Experience using AI tools, automation, or light scripting to improve campaign efficiency.
  • Excellent communication skills and the ability to translate technical details into business outcomes.
  • Experience mentoring or guiding junior team members is a plus.

Preferred Skills

  • Familiarity with Google Ads, TikTok, LinkedIn, or programmatic platforms.
  • Knowledge of multi-touch attribution, funnel measurement, and blended ROAS.
  • Experience working with D2C, SaaS, or healthcare brands.
  • Proficiency with tools such as Looker Studio, Supermetrics, Slack, and Asana/ClickUp.
Qode

Qode is dedicated to helping technical talent around the world find meaningful careers that match their skills and interests. Our platform provides a range of resources and tools that empower job seekers to take control of their careers and connect with top employers across a variety of industries. We believe that every individual deserves to find work that they're passionate about, and we are committed to making that vision a reality.Qode's team of experienced professionals is passionate about creating a better world of work by providing innovative solutions that improve the job search process for both job seekers and employers. We believe in transparency, trust, and collaboration, and we strive to build strong relationships with our customers and partners. Through our platform, we aim to create a more engaged and fulfilled global workforce that drives innovation and growth.

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