Coins.ph
Senior Activations Manager
TLDR
Manage ground activation strategies to enhance customer experience for a fast-growing crypto brand and optimize performance metrics across multiple activation sites.
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What you'll do
Identify and prioritize high-conversion activation zones based on foot traffic, user quality, and commercial potential
Design and execute scalable activation playbooks across environments (transport hubs, campuses, retail, events)
Plan and deploy field teams (staffing, shifts, scripts, training) to maximize conversion and efficiency
Ensure consistent, high-quality execution across all activation sites
Own and track key metrics:
CAC (Cost per acquisition)
Conversion rates (signup → KYC → deposit)
ARPU and transaction behavior
Analyze performance by location, staff, incentive, and messaging
Continuously optimize deployment strategy to improve ROI and scalability
Manage activation agencies and vendors, including negotiation, pricing, and performance accountability
Collaborate cross-functionally with Product, CRM, Community, and Marketing teams to ensure seamless execution
Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field
5–7+ years of experience in marketing, with strong exposure to ground activation / field marketing / offline acquisition
Proven experience managing large-scale on-ground deployments (multi-location, 50+ staff)
Strong understanding of conversion funnels, CAC, and performance optimization
Experience managing vendors/agencies and negotiating contracts
Excellent communication and stakeholder management skills
Ability to operate in a fast-paced, highly execution-driven environment
Preferably with experience in fintech, telco, e-wallet, or crypto
Familiarity with referral systems, incentives, and growth loops
Strong analytical skills (Excel, dashboards, BI tools)
Ground Activation Strategy & Execution (Core Focus)
Performance Tracking & Optimization
Vendor & Stakeholder Management
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Coins.ph is a leading crypto platform in the Philippines, trusted by over 18 million users. The mobile app allows for seamless buying and selling of various cryptocurrencies while providing a suite of essential financial services, all within a fully regulated framework that holds licenses from the Bangko Sentral ng Pilipinas.
- Founded
- Founded 2014
- Employees
- 201-500 employees
- Industry
- Internet Software & Services
- Total raised
- $10M raised