Senior Account Manager, Top Gear and Motoring (up to £52,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

As a Senior Account Manager, you will drive motoring revenue growth across both Top Gear and IM brands through developing deep relationships with key, strategic motoring clients. Be a motoring expert across the IM ads department, working collaboratively and pro-actively with all relevant agency and partnership reps, clearly communicating client strategies and updates and attending relevant meetings. Service medium sized clients within your patch, including relevant non-endemic direct clients, driving maximum revenue.

As a Senior Account Manager you will;

• Deliver on the IM Motoring strategy, set by the Head of Clients and Digital trading Director
• Ensure TG budgets are hit and exceeded, pro-actively building and presenting new opportunities for the agency reps as well as presenting and pitching the same ideas client side
• Create and drive client direct revenues across the whole of IM
• Rapidly scale the quality and depth of our client direct relationships focusing in on a small number of key strategic accounts
• Work closely with the trading team to plan and best activate relevant senior agency strategic planning relationships
• Play a key role in driving significant revenue growth for the motoring category across the whole IM business
• Develop, communicate and implement clear annual client strategies and regularly review progress with all internal stakeholders
• Help to identify commercial brand innovation and product development
• Identify and communicate sector and market trends, new products and commercial revenue streams that will add value to the group and wider Immediate advertising business
• Create a deep understanding, analysis and continuous monitoring of your assigned competitor(s), their ad revenue, client base and initiatives
• Collaborate and communicate clearly with all IM ad business (Imagine Sales, Studio, Agency, IM Direct) to ensure strategies, new products, opportunities and limitations are clear and fully understood
• Responsible for ensuring IM Direct meet their revenue targets through regular brand and sales support
• In the absence of the Head of Clients, Motoring, deliver weekly TG reporting to internal stakeholders and BBC Studios

Requirements

• Strong communication and relationship building skills
• Deep understanding of the Motoring sector, including industry trends and new market product launches & initiatives
• Exceptionally strong sales ability at senior level, with the ability to understand and converse with clients at the highest level
• Extremely pro-active and resilient, with the ability to win over and develop deep and meaningful long-term client relationships
• Be fully conversant in all areas of areas of the Immediate advertising business
• Thorough understanding of the whole media landscape, trends, where clients are allocating budget and why
• Great understanding of brand marketing strategies and how brands grow
• An appreciation of how clients work internally and with their respective agency rosters
• Strong presentation skills
• Strong ability to excite and engage with clients and agencies
• Pro-active attitude and ability to drive momentum
• Accomplished business and numeracy skills
• Ability to think on your feet and multi-task easily
• Highly personable, collaborative, enthusiastic and persuasive
• Strong understanding of Connect and its capabilities, ensuring daily, fully transparent use to facilitate the development of your patch

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development  
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference.