Martindale-Avvo is seeking a high-performing Senior Account Executive (SAE) to join our Acquisition Sales organization. This role is designed for experienced sales professionals who excel at consultative, ROI-driven selling in a fast-paced, competitive environment. As an SAE, you’ll be responsible for acquiring new law firm clients, positioning Martindale-Avvo’s suite of digital marketing solutions, and consistently exceeding revenue goals while modeling best-in-class sales execution.
The legal industry is evolving rapidly, and attorneys are looking for trusted partners to help them compete in an increasingly digital-first market. Our Senior Account Executives are at the forefront of this transformation - helping law firms expand visibility, win new clients, and measure ROI through Martindale-Avvo’s marketing and advertising solutions.
What You’ll Do
Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations.
Lead with ROI and consultative value: position Martindale-Avvo’s advertising, websites, and digital marketing products in a way that connects to firm-specific growth goals.
Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing.
Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce.
Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes.
Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds.
Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives.
Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience.
What You Bring
Preferred 5+ years of B2B inside sales experience, including 2–3+ years of closing experience with a proven track record of consistently exceeding quota.
Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations.
Demonstrated ability to manage a short-to-medium sales cycle (2–6 weeks) while maintaining high activity levels.
Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up.
Technical proficiency:
Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making.
Strong working knowledge of Outreach or other sales engagement tools.
Comfort with Google Suite and other productivity platforms.
Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up.
High resilience and growth mindset - competitive, coachable, and committed to continuous improvement.
Background in digital marketing, SaaS, or SMB marketplaces preferred.
Compensation & Benefits
Base salary: $70K
Uncapped commission with OTE $130-160K for top performers
3 weeks paid vacation, sick days, paid holidays, and sick leave (where applicable)
Medical, dental, vision, and life insurance benefits
401(k) plan with a company match
Accessible leadership team and transparent career growth paths
Recognition programs, performance incentives, and professional development opportunities
Dog-friendly office (Seattle), company-paid ORCA card, and free in-office snacks
