Senior Account Executive, Gaming and Emerging Tech Public Relations

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode,, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality, creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE DIGITECH TEAM

Our Gaming, Digital Entertainment and Emerging Tech division, known as the Digitech team, has been growing steadily over the past three years, specializing in these dynamic sectors. With expertise across both B2B and B2C brands, the Digitech team is part of our rapidly expanding Tech and Innovation practice, representing leading companies and organizations shaping the future of technology, entertainment and more. Specializing in gaming, entertainment and emerging tech, we work with a wide range of clients, from new gaming studios and emerging tech startups to established brands, delivering tailored PR strategies that help them grow and succeed in a rapidly evolving landscape.

ABOUT THIS ROLE 

Orchestra is seeking a Senior Account Executive to join our team. In this role, you will help lead daily client relations, plan and execute day-to-day project deliverables, support and mentor junior staff and conceptualize strategies, pitches and media placements. You will also work closely with client leads and internal staff, plus develop and advance strategy with senior leaders. This is a great opportunity if you have a passion for media relations, have experience in companies and projects that intersect gaming, digital entertainment and emerging technology in areas like AI, Web3, VR/XR and other innovative fields and are excited to take the lead on client initiatives and deliverables.

Note: This role is available only to candidates based remotely in Los Angeles or in New York on a hybrid basis, in-office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As a Senior Account Executive, Gaming and Emerging Tech PR, you will:

• Conceptualize and drive new story angles and other media opportunities for clients, such as landing coverage for clients even when there is no news to announce or drafting a persuasive and compelling pitch on behalf of a client for a high-profile interview, award or conference
• Place numerous stories through persistence and creativity, identifying new targets and trying new approaches until the story lands
• Collaborate with team leaders to create communications strategies
• Be an active participant on client calls by contributing to brainstorming, flagging concerns and problem-solving with executive members of our client teams
• Write high-quality client deliverables without any typos or mistakes, including talking points, op-eds and media plans
• Drive day-to-day execution with little guidance and stay on track of client deliverables
• Develop insights-driven media research and analysis that can be quickly used to inform key client strategies and presentations
• Act as an industry subject matter expert and stay up-to-date on trends

 Essential skills:

• Must have a 4 years of PR agency experience in both the gaming and tech sectors
• Must be passionate and interested in working on both gaming and tech accounts, demonstrating enthusiasm and expertise in both areas
• Strong storytelling, with examples of op-eds, pitches and other materials that clearly demonstrate these skills
• Excellent written and verbal communication skills, with a talent for crafting compelling stories, pitches and professional client correspondence
• Savviness and creativity in media relations and pitching, speaking opportunities and award submissions with the capability to identify new targets and thoughtful angles until the story lands
• Demonstrated experience driving gaming and technology product communications for mainstream, consumer and lifestyle audiences with the ability to connect technical concepts, products and complex tech and gaming issues for more mainstream print, online and broadcast audiences
• Ability to communicate clearly, effectively and with confidence, both verbally and in writing, with varying levels of staff, clients and the media, and is comfortable thinking on their feet
• Organized and used to a fast-paced environment with a proven ability to handle multiple assignments at once, work quickly and meet deadlines in a fast-paced environment
• Capability to become a savvy and nimble student of the “news” and quickly identify new media opportunities and narratives to insert our clients’ voices into the news cycle
• A demonstrated track record handling multiple client accounts simultaneously, working quickly and meeting deadlines in a fast-paced environment
• Exceptional organizational skills and attention to detail to ensure accuracy and efficiency in all tasks and projects
• Demonstrated composure under pressure, with a solution-oriented mindset and proactive approach to overcoming challenges and addressing unexpected situations

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $80,000-$95,000

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