SEM Specialist

Burleigh Heads , Australia
full-time

AI overview

Take charge of scaling global paid SEM campaigns to support international growth and drive cost-effective traffic while aligning with brand identity.
Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years.  As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia’s Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team.  With our global footprint expanding faster than ever, Princess Polly is on the lookout for a data-driven SEM Specialist ready to elevate our paid search performance.  Partnering with our Global SEM Manager, you’ll scale campaigns that power our next wave of international growth, driving high-quality, cost-effective traffic while keeping every click true to our brand. If you’re ready to make a daily impact in a fast-paced, fashion-forward business, your next career move starts here. What you’ll be doing
  • Build, optimise, and scale paid campaigns across Search, Shopping, YouTube, Display and Online Video to maximise ROI
  • Refine ad copy, landing pages, and bidding strategies while A/B testing and managing audience targeting
  • Manage and pace spend across channels using performance insights and data
  • Coordinate marketing promotions and manage creative briefs for YouTube, Display & CTV campaigns
  • Monitor performance, troubleshoot technical issues, and provide insights that move the needle
  • What success looks like
  • Achieve positive ROAS based on business KPIs
  • Achieving 90–100% spend efficiency
  • Owning weekly and monthly reporting with actionable insights
  • Keeping campaigns running smoothly with quick problem-solving
  • Skills and experience
  • 2+ years of experience in a similar SEM role, either in-house or agency-side (ecommerce experience ideal)
  • Extensive hands-on experience with Google Ads, Microsoft Ads, YouTube and implementing campaigns across search engine marketing platforms
  • Strong working knowledge of Google Merchant Centre Next, including feed optimisation, troubleshooting and rule creation (experience with DataFeedWatch, Simprosys or Shopify a plus)
  • Experience with Google Analytics (GA4) and managing/pacing budgets
  • Strong analytical aptitude for identifying trends and using insights to highlight opportunities and weaknesses
  • Ability to manage multiple projects while maintaining high attention to detail
  • Excel proficiency for data management and budgeting
  • Driven innovator who brings energy, curiosity, and commitment to continuous growth
  • Strong communicator and collaborative team player who builds trust and alignment
  • Proactive problem-solver who anticipates challenges and takes ownership of solutions
  • Passion for staying current with the latest PPC/SEM trends
  • We recognise that asking you to give 100% of yourself on a daily basis requires us to offer an amazing opportunity.

    Competitive salary package.
    Flexible working arrangements.
    Access to a best in class parental leave and family planning program.
    Exceptional employee discount program.
    A stunning newly renovated office in beautiful Burleigh Heads;
    Work as part of a team of dedicated individuals focused on doing their best each day.
    Staff social activities.
    Monthly birthday celebrations.

    Aside from the amazing tangible benefits and perks, Princess Polly offers you the chance to make a daily impact on a global business. 

    Princess Polly is an Equal Opportunity Employer (EOE) We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

    #PrincessPolly #PursueYourPassion #PrincessPollyCareers

    Perks & Benefits Extracted with AI

    • Flexible Work Hours: Flexible working arrangements.
    • Birthday celebrations: Monthly birthday celebrations.
    • Paid Parental Leave: Access to a best in class parental leave and family planning program.

    Princess Polly is Australia's best online fashion boutique. Shop women's clothing today & receive express worldwide shipping with easy 30 day returns.

    View all jobs
    Get hired quicker

    Be the first to apply. Receive an email whenever similar jobs are posted.

    Ace your job interview

    Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

    SEM Specialist Q&A's
    Report this job
    Apply for this job