SEM & Paid Media Manager

The SEM & Paid Media Manager will own and optimize Selkirk Sport’s paid digital advertising across Google Ads, Meta, TikTok Ads, Xiao Hong Shu, LinkedIn and programmatic platforms, with a focus on Malaysia while supporting broader Asia growth. This role combines strategic media buying, audience targeting and conversion optimization to maximize ROI across paid channels.

The ideal candidate is a hands-on performance marketer, analytical thinker and platform expert who thrives on turning data into revenue.

Key Responsibilities:

Strategic Planning & Execution

• Develop and execute multi-platform paid media strategies for Google Search, Shopping Display, Meta, TikTok, Xiao Hong Shu, LinkedIn, YouTube across Asia. 

• Localize strategies for Malaysia, Philippines, and Vietnam, adapting to regional trends and consumer behavior.

Budget Management & Optimization

• Manage and allocate six-figure USD monthly budgets, ensuring efficient spend across platforms to meet ROAS and CAC targets.

• Identify cost-saving opportunities through bid adjustments, audience refinement and platform testing.

Platform Mastery & Technical Execution

• Leverage advanced tools: Google Ads (Search, PMax, Display), Meta Ads Manager, TikTok Ads, LinkedIn Campaigns.

• Implement tracking setups (GA4, GTM, Conversion API) and troubleshoot discrepancies.

• Optimize landing pages and post-click experiences through A/B testing and UX best practices.

Data Analysis & Reporting

• Track and analyze KPIs (CPC, CAC, CPO, ROAS, CTR), translating data into actionable insights.

• Deliver weekly/monthly performance reports to stakeholders with clear recommendations.

• Use Google Analytics 4, Looker Studio, and pivot tables to uncover growth opportunities.

Cross-Functional Collaboration

• Partner with creative teams to develop high-converting ad assets (video, static, carousel).

• Align with SEO, organic social, and sales teams for integrated campaigns.

• Manage regional agency partners (if applicable) to ensure brand consistency and local market expertise.

Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, or related field.
• 5+ years of hands-on experience managing SEM/paid social campaigns (Google Ads, Meta, TikTok) with e-commerce or DTC brands.
• Certified in Google Ads, Meta Blueprint or TikTok Ads (preferred).
• Analytical prowess - expert in Google Analytics, Looker Studio and pivot tables.
• Platform mastery - can navigate Meta Ads Manager, Google Ads and TikTok Business Suite blindfolded.
• Local market knowledge - understanding of consumer behavior in Malaysia/SEA.
• Fluent in English; proficiency in Bahasa Malaysia, Chinese, Tagalog, or Vietnamese is a plus.
• Passion for sports marketing (pickleball knowledge is a bonus!)