Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
Role Overview
We’re seeking a
Search & Recommendation Growth PM to lead personalized strategies for our global product. You’ll own end-to-end user lifecycle growth, leveraging search/recommendation algorithms to drive 1:1 experiences across regions (with regulatory-compliant content/layout variations). The role is
KPI-driven for acquisition, retention, and transaction growth, requiring deep expertise in recommendation ranking, ad algorithms, and user journey optimization.
Key Responsibilities
Design global personalized search/recommendation strategies, adapting content/UI to local regulations.
Own user lifecycle (AARRR) and journey analysis, building lifecycle-based recommendation/ranking systems.
Drive 1:1 personalization via user tagging & algorithmic targeting.
Own core growth KPIs: new user conversion, 7-day transaction, retention.
Collaborate with algorithm/engineering/global teams to iterate data-driven strategies.
Requirements
3+ years in search/recommendation/growth PM, owning growth KPIs.
Deep understanding of recommendation algorithms (ranking/ad/lifecycle).
Experience with global products & regulatory compliance.
Strong data skills; fluent English for global collaboration.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
