Search Optimization Manager

We are seeking an experienced SEO & AEO Manager to own organic search performance and AI-driven discovery across multiple WordPress websites serving both B2B and B2C audiences. This role is responsible for traditional SEO execution (technical, on-page, content, and performance) as well as AEO (Answer Engine Optimization) to ensure content performs well in AI-powered search, featured snippets, and conversational search experiences. This role requires a strong balance of technical expertise, content strategy, and cross-site governance, with the ability to scale best practices across multiple brands and business units. Key Responsibilities

SEO Strategy & Execution (B2B + B2C)

Develop and execute SEO strategies aligned to business goals across multiple WordPress sites.

Manage:

On-page SEO

Technical SEO

Content optimization

Internal linking strategies

Optimize for both B2B intent-driven journeys and B2C discovery-driven behavior.

AEO (Answer Engine Optimization)

Optimize content for AI-powered and conversational search, including:

Featured snippets

People Also Ask (PAA)

Voice search

AI-generated answers

Structure content for clarity, authority, and answerability.

Implement schema and structured data to support AEO performance.

WordPress SEO Management

Manage SEO configurations across WordPress environments, including:

SEO plugins (e.g., Yoast, Rank Math)

Site architecture and taxonomy

URL structures and redirects

Ensure consistency in SEO standards across all WordPress sites.

Technical SEO

Conduct regular technical audits to identify and resolve:

Site speed and Core Web Vitals issues

Indexing and crawlability problems

Broken links, redirects, and errors

Partner with developers to implement fixes efficiently.

Content Optimization & Collaboration

Work with content, editorial, and marketing teams to:

Optimize existing content

Guide new content creation for SEO and AEO

Develop keyword and topic frameworks aligned with search intent.

Ensure content balances search performance with user experience.

Performance Tracking & Reporting

Monitor and report on:

Organic traffic and rankings

Engagement and conversion performance

Featured snippet and AEO visibility

Use tools such as:

Google Search Console

Google Analytics (GA4)

SEO platforms (e.g., Ahrefs, SEMrush)

Deliver clear monthly reports with insights and recommendations.

Governance & Scaling

Establish SEO and AEO best practices, documentation, and standards across sites.

Support multiple stakeholders and brands with consistent execution.

Stay current on algorithm updates, AI search trends, and WordPress best practices.

Required Qualifications

4–7+ years experience in SEO, including multi-site WordPress environments

Strong hands-on experience with:

Technical SEO

On-page optimization

Keyword and intent research

Working knowledge of AEO and AI-driven search behavior

Experience supporting both B2B and B2C websites

Preferred Qualifications

Experience managing SEO across multiple brands or companies

Familiarity with schema markup and structured data

Experience with content-heavy or editorial WordPress sites

Ability to collaborate with developers and content teams

What Success Looks Like (First 90 Days)

Clear SEO and AEO standards documented across all sites

Technical SEO issues identified and prioritized

Improved search visibility and content performance

Consistent reporting and insights delivered to stakeholders

Early gains in featured snippets and AI-driven visibility

Ideal Traits

Strategic yet hands-on

Detail-oriented and technically strong

Comfortable managing complexity across multiple sites

Curious about AI-driven search evolution