Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

1+ Years Experience