Search Analyst (PPC/SEO) - Go.Compare

What you'll be doing

We are looking for a Search Analyst to monitor, analyse, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click-through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.

Key Responsibilities:

• Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
• Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
• Analyse combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO).
• Identify trends, opportunities, and risks in search performance based on keyword, category and device.
• Translate search and market data into insights about user intent, demand, and search behaviour.
• Partner with marketing and trading teams to provide data-driven recommendations.
• Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
• Ensure data accuracy and consistency across search platforms and reporting tools.

Experience that will put you ahead of the curve

Essential Skills:

• Experience analyzing PPC and SEO performance, ideally within Google Search (e.g., Google Ads, Search Console).
• Strong analytical skills with the ability to synthesize data from multiple sources.
• Experience building dashboards and reports in analytics or BI tools.
• Ability to clearly communicate insights and recommendations to non-technical stakeholders.
• Strong attention to detail and comfort working with performance metrics.

Desired Skills:

• Experience with blended or integrated search reporting (PPC + SEO).
• Familiarity with keyword research tools and competitive search analysis.
• Understanding of attribution and the interaction between paid and organic search.
• Experience translating macro market trends into actionable insights.
• Predictive modelling and forecasting experience

What's in it for you

The expected range for this role is £30,000 - £40,000

This is a Hybrid role from our Cardiff Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P5

Who are we…

We're Go.Compare, part of Future PLC. You've probably heard of us - we're a price comparison site passionate about finding our customers savvy insurance deals. We're a part of Future PLC and as one of the 250+ brands within Future publishing, we embody all the Future values.

We pride ourselves on being a fun but fair place to work, with flexible hours and plenty of perks, thanks to the Future community teams' hard work making sure each team member is treated equally. We only collaborate with organisations we can rely on, so we've built up a huge network of trusted partners. We're also authorised and regulated by the Financial Conduct Authority.

A team of bright-eyed insurance experts launched Go.Compare back in November 2006 and we're still going strong. Based at our office in Cardiff, we've worked on getting our customers the best deals, partnered up with the Welsh Rugby Union, crafted engaging TV ads, and so much more.

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

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