SASEA-VN-Product Communication Specialist Trainee, Development Centre

In the role as trainee Product Communication Specialist, you work to make the buying process of our range as easy and smooth as possible for our customers, ensuring that they have the information they need to make a purchase decision. This can include communication on all customers facing meeting points, such as ikea.com, the store, social media but also all interactions with both internal and external stakeholders.

Your main responsibilities include:

• Supporting in analysis and identify the need for product and range communication content, based on insights and customer needs, to decide what, when and how to communicate for all consumer-facing media and channels, 

• Secure the customer perspective from a range and product communication point of view in the product development process (DNP) when developing news, improves and running range, 

• Manage the execution of the communication production in the different media activation projects, 

• Follow-up and secure that communication messages are fulfilled in the communication execution, 

• Proactively inform communication production suppliers about upcoming plans to secure the content readiness, 

• Work with product from communication perspective throughout the Product life cycle and the customer experience journey, 

We are looking for you with passion for product communication! You are guided by structure and simplicity, and you strive to exceed customer expectations by delivering high quality communication. You can turn complex information into customer friendly communication:

• Some experience and interest of working with communication, including digital, and a solid track record of marketing and/or communication, preferably with an academic degree in Marketing, Communication or equivalent. 
• A passion for home furnishing and an interest in making the everyday life better for the most important people in the world: children and their families.
• Value-based leadership aligned with the IKEA values.
• An excellent ability to build on insights and customer needs to develop a strong commercial message, guided by simplicity and always strive to exceed customer expectations by delivering high quality communication, 
• Detailed, structured and analytical and enjoy working cross functions and organizations, 
• Enjoy taking initiatives and to lead and drive product- and range communication content and other communication projects with the consumer in focus, 
• You are a true ambassador of IKEA culture and values, and you are fluent in both spoken and written English.
• Proficiency in Microsoft office and other tools.
• Strong communication and presentation skills.

This is a permanent role based in Ho Chi Minh City and we look forward to receiving your application – CV and answers on below two tasks – in English latest 15th of February 2026. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates.

Task 1: Describe why you are interested in the role.

Task 2: Give examples of how you can contribute as a Trainee Product Communication Specialist.