Salesforce Marketing Cloud Specialist (Mid–Senior Level)

Location: Remote, Colombia.
Contract Type: Initial 90-day contract (potential extension based on business needs)

About the Role

We are looking for a highly skilled Salesforce Marketing Cloud (SFMC) Specialist with proven expertise in SFMC’s personalization capabilities. The ideal candidate will have multi-year hands-on experience delivering personalized, data-driven campaigns and leveraging SFMC tools to optimize customer journeys.

Key Responsibilities

• Design, develop, and execute personalized marketing campaigns using Salesforce Marketing Cloud.
• Utilize SFMC Personalization (formerly Interaction Studio) or other personalization modules to create tailored experiences.
• Collaborate with marketing, design, and analytics teams to align personalization strategies with overall business goals.
• Manage campaign automation, segmentation, and journey mapping within SFMC.
• Analyze campaign performance and implement improvements based on data insights.
• Ensure compliance with data privacy and best practice standards.

Qualifications

• 3–5+ years of hands-on experience with Salesforce Marketing Cloud.
• Proven experience in SFMC Personalization (Interaction Studio) or similar personalization tools.
• Strong knowledge of journey builder, automation studio, audience segmentation, and dynamic content creation.
• Solid understanding of email marketing best practices, HTML/CSS for email, and data-driven personalization.
• Excellent communication skills and ability to work collaboratively across teams.
• Salesforce Marketing Cloud certifications are a plus.

Contract Details

• Start Date: Immediate availability preferred
• Engagement: Full-time