About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.

We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale.

Contractor Opportunity
We’re a fast-growing K–8 microschool network looking for a contractor to help us stand up Salesforce Marketing Cloud Next and Data Cloud.

The work:
Stand up Marketing Cloud Next end-to-end: connectors, data model, identity resolution, core segments, scoring logic, and the plumbing back to Sales Cloud. Once the foundation is in place, our team will handle journeys.

What we need:

• Hands-on Marketing Cloud Next (Core) implementation experience

• Strong Data Cloud setup + modeling skills

• Comfortable working with a small RevOps team

• Available for a focused 4–8 week project

Context:
We’re scaling and need proper MQL/SQL stages, behavioral triggers, and clean handoffs for our admissions funnel.

If you believe education is worth rebuilding and you want to work on something with generational purpose, apply to Primer.