Sales/Marketing

Varle , India
full-time

AI overview

Drive sales through lead generation, client relationship management, and cross-functional collaboration to enhance customer satisfaction and increase revenue.

Key Responsibilities

Sales & Business Development

• Generate leads, cold calling, field visits to potential clients

• Identify and target new customers (e.g. food processors, converters, packaging companies, caterers)

• Maintain relationships with existing clients, handle queries, up-selling

Territory / Channel Management

• Map the territory / region, allocate resources, plan sales routes

• Manage distribution channels, dealers, sub-stockists

• Monitor competitor products and activities

Product Knowledge

• Understand specifications, grades, thickness, width, alloy, finishing of aluminium foils

• Be able to explain technical advantages, cost benefits, usage applications

Pricing, Quotation & Negotiation

• Prepare quotations, negotiate with clients, manage discounting, margins

• Work with internal teams (logistics, production) for delivery timelines

Sales Reporting & Forecasting

• Maintain CRM / sales tool data (clients, leads, follow-ups)

• Prepare weekly / monthly / quarterly sales reports and forecasts

• Monitor key performance indicators (KPIs): sales volume, revenue, margin, collection

After-Sales / Service

• Ensure customer satisfaction, handle complaints, follow-up on deliveries

• Coordinate with logistics, production, quality control for smooth execution

Team / Cross-functional Collaboration

• Liaise with production, procurement, quality, marketing to ensure delivery & product support

• Participate in trade fairs, exhibitions, product demos

Qualifications & Skills

Essential / Preferred:

• MBA (preferably Marketing / Sales specialization)

• Excellent communication skills (verbal & written)

• Strong interpersonal skills & confidence to interact with clients

• Willingness to travel extensively (in region / across state)

• Analytical mindset, ability to learn technical product specifications

• Basic proficiency in MS Office (Excel, PowerPoint, Word) & CRM

• Ability to work under pressure and meet targets

• Self-motivated, result-oriented attitude

Desirable (optional):

• Internship / project experience in sales / marketing / FMCG / industrial sales

• Knowledge or exposure to packaging / metal / foil / industrial products

• Local language skills in the territory (for easier communication with clients)

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