Sales Manager I Automotive Industry I Johannesburg, South Africa

Location: Johannesburg, South Africa
Start Date: Immediate
Reports to: Country Manager – South Africa

Company Profile

AUTO24.africa is a key player in the pan-African automotive market. Specialized in the purchase, reconditioning, and resale of used vehicles, our mission is to provide customers with high-quality cars, delivered with full transparency and trust.

Your tasks:

The Sales Manager is responsible for driving commercial performance in South Africa. A hands-on leader, he/she inspires the team, ensures operational excellence, and delivers an outstanding customer experience.

Sales Team Leadership : 

• Lead, coach, and motivate showroom and digital sales teams.
• Set clear objectives and KPIs, monitor results, and drive accountability.
• Organize regular team meetings, performance reviews, and incentive programs.
• Recruit, train, and onboard new sales advisors.

Showroom & Customer Experience : 

• Oversee the day-to-day operations of the showroom.
• Ensure high standards of product display, cleanliness, and customer service.
• Guarantee strong vehicle presentation and team readiness.
• Foster a customer-first culture across the team.

Commercial Performance : 

• Build and implement action plans to achieve volume, revenue, and margin targets.
• Improve conversion rates throughout the sales funnel.
• Manage pricing, promotions, discounts, and profitability

Reporting & Cross-functional Collaboration : 

• Provide weekly reporting to the Country Manager.
• Collaborate with Procurement, Marketing, Reconditioning, and other departments.
• Deliver data-driven insights and recommendations to boost performance.

Requirements

• 5–10 years of experience in automotive sales, ideally in used-car retail.
• Proven track record in team management and showroom operations.
• Strong leadership, results-driven mindset, and customer focus.
• Autonomous, structured, and hands-on professional.
• Fluent in English (written and spoken).
• Good knowledge of the South African automotive market.
  

Benefits

Full-time position based in Johannesburg.

• Competitive salary with performance-based bonuses.
• Opportunity to join a fast-growing pan-African company with strong ambitions.
• Real career growth prospects for high performers.