Sales Manager - Grocery, East

You haven’t formally presented this as a pitch, but your secret strategy for creating brand awareness to increase velocities includes (but is not limited to) prominently placing your favorite brands/logos (in some form or fashion) on your: thermos, computer, car, shirt, sweater, bicep, cheek, or forehead. Sometimes you even duplicate this process on all your family and friends, for good measure. Your love for solving problems is second to none, aside from your love of connecting and partnering with brokers—“if it ain’t broker, then don’t chip it,” as you always say. Characteristically, you think big (BIG) and prefer to only minimize out-of-stocks.If this sounds like you, and you’re also the kind of person who plans their grocery lists for gatherings in Q3 by the end of Q1 and whose favorite words are acronyms like TDP and UPSPW, keep reading. Our familia is looking for a Sales Manager - Grocery, East to lead regional accounts and grow distribution, and we’d love to hear from you! About You:

Ever since you were a kid, when you successfully sourced all the Red Crayons from around your classroom in exchange for Blue, you’ve been known as a master negotiator.

‘Results,’ ‘Driven,’ and ‘Initiative’ are three words that you live by (and maybe even sticky-noted onto your bathroom mirror at some point in your life).

Your communication cuts through mumbo-jumbo-yodel-lay-yehaw with precision, punctuality, and poise.

Instead of “me, myself, and I,” you think, “customer, client, and consumers.”

You’ve practically written a dissertation on how to establish strategic selling initiatives.

Performance management is your chips and queso. 

You have big goals, but no problem is too small for you to lend a helping hand.

Problem-solving is your idea of a fun pastime—especially when you’ve got a taco in hand.  

In the eye of the storm, you’re sipping your cafecito or tea and planning ways to work through and around it. You know how to prioritize and solve problems—even if it means getting a little scrappy! 

What You Will Do:

Manage sales for grocery with Ahold Delhaize nationally as well as East Coast regional conventional grocers.  

Customize annual sales plans across product segments at your assigned customers/geographies to align with brand & retailer strategies. 

Execute promotional plan within annual trade spending guidelines.

Achieve revenue targets, new item launch goals, and seize opportunities to increase Siete visibility and velocities within accounts. 

Manage, cultivate, and lead impactful relationships in your assigned channel, including brokers, distributors, and potential brand partners.  

Monitor broker performance against annual objectives and grow broker representatives into brand experts. 

Examine and report back on market conditions and events, customer issues, and competitive intelligence.  

Track & analyze identified sales metrics and represent the retail business in your region to the broader organization. 

Determine forecast levels for key accounts within a large-scale forecast and work closely with Sales management to measure progress to plan. 

Monitor respective distributor warehouses for flawless execution around ordering patterns, inventory management, and deliveries to retail. 

Collaborate on and implement shopper marketing programs within key accounts. 

Support the sales plan with all key internal departments - Finance, Operations, and Growth - through frequent communication and forecasting metrics.

 Travel up to 50% and attend trade shows.

Your Experience:

6+ years Sales Manager experience in the grocery channel is required

Prior experience in CPG food/beverage is required

Relationships with relevant retail/grocery, brokers, and distributors is required.

Previous experience with Syndicated Data (SPINS, Nielsen/IRI, etc.) is required.