Sales Manager, GLW (Wellmore)

 About Great Lakes Wellness 

Great Lakes Wellness has been around long enough to know what genuinely helps people feel their best. We make clean, reliable collagen and wellness essentials designed for real life—the busy, messy, beautifully imperfect kind. As part of the Wellmore Holdings family, we have the support to grow quickly while staying focused on creating products that truly serve our consumers. 

We’re here to make feeling better simpler and more accessible. Our team is a sharp, grounded, good-humored group of people who care about making high-quality products and building a brand that supports the people and communities we’re lucky enough to reach. 

About the Role 

The Sales Manager will drive the next phase of GLW’s retail and distributor growth while strengthening performance across wholesale channels. The role reports to the General Manager, GLW, and works closely with cross-functional partners to execute with excellence. 

This position owns sell-in, sell-through, account management, trade planning, and retailer performance across both U.S. and Canadian markets. The ideal candidate is strategic, confident in making real-time decisions, and comfortable building retailer and distributor relationships in a fast-paced, high-growth environment. 

What You’ll Do 

Retail & Distributor Growth 

• Identify, pitch, and secure new retail and distributor partnerships. 

• Manage relationships with key retailers, distributors, brokers, and buyers. 

• Support channel strategies that drive distribution, velocity, and brand visibility. 

Account Management & Execution 

• Lead sell-in and sell-through with compelling, data-backed presentations. 

• Manage customer calls, negotiations, and promotional planning. 

• Ensure pricing, promotions, and programs align across channels. 

Trade, Forecasting & Performance 

• Own sales forecasting and deliver monthly updates. 

• Track retailer performance, consumption trends, and competitive activity. 

• Manage trade spend, AMPS, and MAPS programs to ensure channel consistency. 

Cross-Border Expansion and Cross-Functional Collaboration 

• Grow distribution and partnerships in Canada. 

• Support the roadmap for entering and expanding U.S. retail. 

• Partner with Marketing, Operations, Demand Planning, and Ecommerce to ensure seamless execution and strong trade alignment. 

Requirements

What We’re Looking For 

• Bachelor’s degree in Marketing, Communications, or related field; MBA a plus. 

• 5+ years of sales experience within CPG, including account management, distributor management, or broker oversight. 

• Strong track record of selling into retail and expanding distribution. 

• Strong analytical abilities with experience interpreting syndicated data (IRI, Nielsen, Spins). 

• Experience in forecasting, promotional planning, and managing trade spend. 

• Excellent communication, storytelling, and negotiation skills. 

• Ability to work independently, make strong judgment calls, and present confidently to buyers and internal partners. 

• Comfortable working cross-functionally with Marketing, Finance, Operations, and Ecommerce. 

• Fast-paced, entrepreneurial mindset with strong ownership and accountability. 

Benefits

PERKS & BENEFITS 

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities we live in. Some of our benefits & perks for full-time employees include: 

• Comprehensive Health Benefits  

• 401K with a generous match   

• Generous Paid Time Off and Holidays 

• Telemedicine & Employee Assistance Program (EAP) resources 

• Paid Parental Leave (primary & non-primary)  

• Short-term and Long-term disability  

• Education, Fitness & BeWell Flex Funds  

• Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month) 

• Employee Referral Program  

• Free Product across all brands!  

The annual base salary range for this position is $130,000- $135,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.  

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. GLW is committed to offering reasonable accommodation to job applicants with disabilities. GLW does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.