Sales Executive- Software Sales

AI overview

Drive growth of Bumper Lifecycle and Bumper Ads platforms across Canadian dealerships with a full sales cycle ownership and significant earning potential.

ABOUT VICIMUS

Vicimus is transforming how automotive dealerships engage, retain, and grow their customer base across North America. Our Bumper suite of SaaS products - including Bumper Lifecycle, Bumper Events, Bumper BI, Bumper Finance, and Bumper Ads - delivers measurable ROI through intelligent automation, data-driven insights, and seamless integrations with dealership systems.


We're not just another vendor. We're a strategic partner helping dealerships transition from transactional relationships to long-term customer loyalty, backed by transparent reporting and proven results.

 

THE OPPORTUNITY

We're seeking a Sales Executive to drive growth of our Bumper Lifecycle and Bumper Ads platforms across Canadian dealerships. This is a high-impact role where you'll own the full sales cycle - from prospecting to close - while helping dealers modernize their marketing and retention strategies.

You'll be joining during an exciting growth phase as we expand market share, strengthen OEM partnerships, and scale our recurring revenue model. This role offers the autonomy to build your territory, uncapped earning potential, and the backing of proven products that deliver real results for dealers.

 

We expect the successful candidate will realize on-target earnings in excess of $140,000 in the first year with room to grow beyond by exceeding targets and in consecutive years.  

 

WHAT YOU'LL DO

Full-Cycle Sales Ownership

  • Prospect, qualify, and close new dealership accounts across your assigned territory
  • Conduct discovery calls to understand dealership pain points and revenue opportunities
  • Deliver compelling product demonstrations that connect Bumper's capabilities to measurable business outcomes
  • Build and maintain a healthy pipeline using HubSpot CRM with accurate forecasting
  • Negotiate contracts and pricing within established guidelines

 

Strategic Account Development

  • Develop territory plans that identify high-value prospects and strategic dealership groups
  • Build relationships with dealership GMs, marketing directors, fixed ops managers, and ownership
  • Position Bumper Lifecycle and Bumper Ads as revenue-driving solutions, not marketing expenses
  • Collaborate with our Customer Success team to ensure smooth onboarding and long-term retention
  • Leverage case studies, ROI data, and testimonials to accelerate deal cycles

 

Market Intelligence & Product Feedback

  • Stay current on automotive retail trends, competitor offerings, and dealership challenges
  • Provide product and marketing teams with frontline insights to improve positioning and features
  • Represent Vicimus at industry events, trade shows, and dealership conferences as needed

 

WHAT YOU BRING

Required Experience & Skills

  • 3+ years of B2B software sales experience selling to automotive dealerships

  (This is non-negotiable - you must have sold software or technology solutions into dealership environments)

  • Proven track record of consistently meeting or exceeding quota in a SaaS or subscription-based sales environment
  • Exceptional discovery and consultative selling skills - you uncover needs, not push features
  • Strong presentation and demonstration abilities, both in-person and via video
  • Proficiency with CRM systems (HubSpot preferred) including pipeline management, activity tracking, and forecasting
  • Excellent written and verbal communication skills
  • Valid driver's license and ability to travel regularly within your territory

 

What Sets You Apart

  • Deep understanding of dealership operations, DMS systems, CRM platforms, and marketing workflows
  • Experience selling marketing automation, retention tools, or advertising solutions to dealers
  • Established relationships within Canadian dealership groups or automotive retail networks
  • History of managing complex sales cycles with multiple stakeholders
  • Self-directed work style with strong organizational and time management skills
  • Entrepreneurial mindset - you thrive with autonomy and take ownership of outcomes

 

WHAT WE OFFER

Compensation & Incentives

  • Competitive base salary + uncapped commission structure
  • Realistic OTE (On-Target Earnings) with top performers significantly exceeding targets
  • Performance accelerators and quarterly bonuses for exceeding quota
  • Transparent, achievable quotas based on territory potential

 

Benefits & Perks

  • Health and dental benefits
  • Flexible work environment (remote/hybrid depending on location)
  • Professional development budget for training, certifications, and industry events
  • Collaborative, results-driven culture with regular team engagement

 

Growth & Impact

  • Work with a product portfolio that delivers measurable results for dealerships
  • Direct influence on company growth during a critical expansion phase
  • Opportunity to grow into senior sales or leadership roles as the team scales
  • Supportive sales leadership committed to coaching and enablement

 

LOCATION & WORK ENVIRONMENT

  • Must be based in Canada and legally authorized to work in Canada
  • Major market location (Toronto, Vancouver, Calgary, Montreal, Ottawa) is an asset for proximity to dealership groups
  • Travel required for in-person meetings, demos, and industry events
  • Flexible remote work with occasional in-office collaboration (if near a Vicimus office)

 

WHO YOU'LL WORK WITH

You'll report to the VP of Sales and work closely with:

  • Sales Operations for deal structuring, forecasting, and CRM workflows
  • Marketing for lead generation, content, and campaign alignment
  • Customer Success to ensure seamless handoffs and long-term client satisfaction
  • Product teams to communicate feature requests and market feedback

 

WHY JOIN VICIMUS NOW?

The automotive software space is evolving rapidly, and dealerships are actively seeking partners who can prove ROI, not just pitch features. Vicimus is positioned at the intersection of retention marketing, business intelligence, and advertising automation - three critical areas where dealers are investing.

 

You'll be selling solutions that:

✓ Drive measurable revenue for dealerships (service appointments, repeat sales, event attendance)

✓ Integrate seamlessly with existing DMS and CRM systems

✓ Provide transparent ROI reporting that justifies marketing spend

✓ Are backed by OEM endorsements and enterprise-level dealership groups

 

This isn't a role where you'll struggle to prove value. Our products work, our customers renew, and our sales team is empowered to win.

 

 

Vicimus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Perks & Benefits Extracted with AI

  • Flexible Work Hours: Flexible work environment (remote/hybrid depending on location)
  • Health Insurance: Health and dental benefits
  • Learning Budget: Professional development budget for training, certifications, and industry events
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