Sales Enablement Manager

Role Overview

As a member of the Sales team, the Sales Enablement Manager serves as a strategic programme manager, defining enablement strategies, creating training materials, and enhancing sales and marketing effectiveness. This role focuses on equipping the sales team with the necessary knowledge, tools, and processes to improve performance, particularly in the healthcare solutions space. The Sales Enablement Manager will work proactively with senior management, marketing, and sales teams to define and execute enablement strategies, monitor sales pipeline progression in our CRM platform, and provide data-driven recommendations for improvement.

Key Responsibilities

Sales & Healthcare Solution Enablement

• Work with the Sales, Marketing, and Product teams to develop training materials, exercises, and internal content that supports the sales approach for healthcare solutions.
• Create structured sales enablement programmes that equip the sales teams with the knowledge and tools to drive opportunities effectively.
• Develop and maintain best practices and methodologies for positioning healthcare solutions, helping teams align messaging with customer challenges and market trends.
• Drive the development of case studies, use cases, and sales playbooks tailored to the EMEA healthcare market.

Sales Training & Internal Content Development

• Design and implement onboarding and continuous learning programmes for sales teams to improve their understanding of company offerings, industry trends, and sales strategies.
• Collaborate with subject matter experts to create engaging training materials, including videos, e-learning modules, and workshops.
• Organise internal training sessions, webinars, and role-playing exercises to strengthen the sales team’s ability to engage customers.

Sales Pipeline & CRM Analytics

• Track and analyze sales pipeline data using CRM tools to identify trends, bottlenecks, and opportunities for improvement.
• Generate monthly reports on sales progress, highlighting key insights and making recommendations for sales process enhancements.
• Work closely with regional sales leadership to ensure accurate forecasting and sales performance tracking.
• Support data-driven decision-making by leveraging CRM and analytics tools to measure sales enablement effectiveness.

Collaboration & Strategy Execution

• Partner with sales and marketing leaders to define and prioritise enablement initiatives.
• Facilitate regular strategy sessions and cross-functional meetings to align enablement efforts with broader sales goals.
• Support the execution of sales campaigns and marketing initiatives, ensuring alignment with sales enablement strategies.

Required Qualifications & Experience

• 5+ years of experience in sales enablement, sales operations, or a similar role, preferably supporting global sales teams in the healthcare or technology sector.
• Strong knowledge of sales methodologies, pipeline management, and CRM platform analytics (Salesforce or similar).
• Experience in creating and delivering training programmes tailored for B2B sales teams.
• Familiarity with healthcare industry trends and ability to translate complex solutions into effective sales strategies.
• Strong project management and stakeholder engagement skills.
• Excellent communication and presentation abilities.