Sales Director, Retail & Restaurant

ABOUT PLACER.AI:

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.

What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.

Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

SUMMARY:

We are seeking a high-velocity Sales Director to lead our Mid-Market and Commercial sales teams at Placer.ai. This role is responsible for driving revenue within the Retail and Restaurant vertical, specifically focusing on brands with 30–99 locations. You will lead a team of Account Executives to help growing brands leverage location intelligence for site selection, competitive benchmarking, and marketing optimization.

RESPONSIBILITIES:

• Team Leadership: Hire, coach, and scale a team of 6–8 AEs. You are responsible for building a culture of high performance, curiosity, and radical ownership.
• Revenue Execution: Own the segment's quota. You will manage the full funnel, from top-of-funnel pipeline generation to closing high-value Mid-Market contracts.
• Mastering MEDDICC: You will be the primary coach for your team’s sales execution. You must ensure every deal is pressure-tested against MEDDICC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion).
• Deal Strategy: Actively participate in the sales cycle. You’ll join key discovery calls and demos, helping your team quantify the ROI of Placer.ai’s data for brands in the 30-99 location "sweet spot."
• Forecasting Accuracy: Use Gong Forecasting to provide the RVP with a weekly, signal-based forecast. You prioritize data over "gut feel" when calling your number.
• Cross-Functional Partner: Work closely with the RVP and Marketing to refine the Mid-Market "Playbook," ensuring we are targeting the right brands with the right industry-specific insights.

REQUIREMENTS:

• Proven Leader: 8+ years of B2B SaaS sales experience, with 3+ years specifically in sales management.
• Vertical Knowledge: Deep familiarity with the Retail and Restaurant landscape. You understand the challenges of scaling a brand from 30 to 100 locations.
• Sales Architect: You are obsessed with the sales process and methodology. You don't just know MEDDICC; you live it.
• Analytical Thinker: You can translate complex foot-traffic data into simple, compelling business cases that resonate with CFOs and VPs of Real Estate.
• Adaptable: You thrive in the fast-moving environment of a high-growth tech company and can pivot strategies as the market evolves.
• Consistent track record of leading teams to 100%+ quota attainment.
• Experience in Data-as-a-Service (DaaS), Analytics, or MarTech.
• Expert proficiency in Salesforce and Gong.
• Travel is required approximately 20% of the time for conferences and major industry events.

WHY JOIN PLACER.AI? 

• Join a rocketship!
• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary
• Excellent benefits
• Fully remote

The U.S. annualized pay range for this position is $130,000 - $145,000 USD. In addition, certain roles have the opportunity to earn sales-based commissions. Base pay offered within the stated range may vary depending on multiple individualized factors, including job-related skills, professional experience, education and licenses (if applicable), work location and compensation market data.

Base pay is just a part of our total rewards program. Placer provides medical, dental and vision coverage as well as flexible time off, 401K and equity awards for certain roles.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER 

• Placer.ai's $100M round C funding (unicorn valuation!)
• See our data in action at The Anchor
• Placer.ai in the news
• Video: About Placer for Commercial Real Estate
• Video Playlist: Placer Solutions for Other Industries

Placer.ai is committed to maintaining a drug-free workplace and promoting a safe, healthy working environment for all employees.

Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.