Sales Director

Are you passionate about organic ingredients and motivated to scale a purpose-driven business?
Join Pure Ground Ingredients (PGI), a Certified B Corporation supplying premium organic herbs, spices, and botanicals across the U.S., Canada, and Europe.
We are seeking a Sales Director to lead and expand PGI’s commercial footprint while supporting our commitment to transparency, ethical sourcing, and exceptional customer service.

Position Overview

The Sales Director is responsible for developing and executing PGI’s commercial strategy, expanding market share, and leading a high-performing sales organization. This role oversees key and strategic accounts, drives new customer acquisition, builds long-term partner relationships, and ensures cross-functional alignment to achieve revenue growth across food, beverage, supplement, and CPG sectors.

KEY RESPONSIBILITIES

Strategic Sales Leadership

• Develop and execute PGI’s annual sales strategy, aligned with company revenue and margin goals.
• Forecast sales performance, identify risk, and develop contingency plans.
• Lead pricing strategy, contract negotiations, and category positioning.

Team Leadership & Development

• Manage and mentor sales and customer success team members.
• Establish clear sales pipelines, coaching rhythms, KPIs, and performance expectations.
• Recruit, onboard, and develop future sales talent as the team grows.

Key Account & Partnership Management

• Oversee relationships with PGI’s top-tier customers, including national food manufacturers, co-packers, spice and tea brands, and supplement producers.
• Strengthen relationships at multiple levels (procurement, R&D, QA, leadership).
• Expand share of wallet through upsell, cross-sell, new formats, and category extensions.

New Business Expansion

• Identify high-potential markets and segments aligned with PGI’s capabilities.
• Drive new-logo acquisition through targeted outreach, trade shows, and outbound campaigns.
• Partner with marketing to develop messaging, collateral, and trade activities.

Cross-Functional Collaboration

• Partner closely with production, QA, regulatory, and supply chain to ensure customer expectations are met.
• Work with Purchasing on demand forecasting and inventory alignment.
• Lead communication on customer requirements, trends, and performance to leadership.

Reporting & Business Performance

• Own monthly, quarterly, and annual revenue targets.
• Deliver accurate reporting on pipeline, forecast, margins, and account health.
• Analyze customer data to drive profitability, retention, and category growth.

KEY METRICS (KPIs)

• Total revenue growth (YoY)
• Gross margin improvement by customer / segment
• New customer acquisition and segment penetration
• Strategic account retention and expansion
• Team performance & CRM discipline

Requirements

• 7+ years in B2B sales, ideally selling ingredients, food manufacturing, or CPG supply chain

• Leadership experience managing sales teams or key national accounts
• Strong negotiation and contract management skills
• Demonstrated ability to build multi-level relationships with R&D, procurement, and QA teams
• Data-driven decision maker; comfortable with CRM tools and reporting

PREFERRED ATTRIBUTES

• Passion for organic, clean-label, and sustainability-driven businesses
• Prior work with co-manufacturers or private label producers
• Trade show experience (IFT, Natural Products Expo West, SupplySide West, etc.)

Benefits

Founded in 2012, Pure Ground Ingredients, Inc. sources botanicals, herbs, and spices from organic farmers around the globe, processes them from our facilities in northern Nevada and the Netherlands, and supplies them to discerning manufacturers of organic foods, beverages, and Health & Beauty Aids, worldwide. Company leadership is comprised of active ownership complemented by a fresh group of seasoned executives with broad industry and entrepreneurial experience.

Pure Ground Ingredients is an Equal Opportunity Employer.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development