Sales Director, Programmatic & Data Solutions

Fluent’s Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first-party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and publishers to activate high-quality audiences across programmatic, social, CTV, and beyond.

Our clients leverage Fluent’s data to drive performance, precision, and compliance across campaigns—particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we’re seeking experienced, consultative sellers who can help accelerate adoption across all verticals.

The Opportunity

We are seeking a Sales Director to lead the growth of our programmatic and data business by developing new partnerships with agencies, brands, and publishers. This is a senior-level role for an entrepreneurial individual who excels in consultative selling, strategic account development, and complex solution design. The ideal candidate is a proactive, driven professional with a deep understanding of the programmatic ecosystem and a track record of full-cycle success—from prospecting and pitching to closing and long-term client development.

This role requires a strong combination of sales acumen, strategic thinking, and relationship-building skills. Candidates should be comfortable positioning themselves as a long-term partner in client planning—not simply an order-taker reacting to briefs.

What You'll Do

• Drive new business development through proactive outreach to agencies, advertisers, and publishers
• Use a consultative sales approach to identify client needs, define custom solutions, and demonstrate the value of Fluent’s first-party data
• Manage complex sales cycles with multiple stakeholders, from prospecting to close
• Position Fluent as a strategic partner within client organizations, ensuring inclusion in early-stage planning conversations
• Expand adoption across key verticals, including Health & Pharma, CPG, Financial Services, Home & Family, and Retail
• Collaborate with internal product, operations, and marketing teams to shape proposals and activation strategies
• Create compelling presentations, proposals, and client-facing collateral
• Maintain accurate forecasting, pipeline tracking, and reporting using internal systems

Requirements

• 3–5+ years of enterprise sales experience at a DSP, SSP, data vendor, or relevant ad tech company
• Proven ability to generate and close new business while growing existing accounts
• Demonstrated success using a consultative approach to uncover client needs and develop tailored solutions
• Deep understanding of the programmatic landscape, including audience targeting, data onboarding, modeling, DSP workflows, and CTV
• Strong existing relationships within media agencies and brand organizations
• Excellent communication and presentation skills, with the ability to influence senior-level stakeholders
• Highly organized and self-motivated, with strong time management and multitasking abilities
• Bachelor’s degree in Marketing, Business, or a related field preferred

Preferred Experience (Not Required but a Plus)

• Experience selling into regulated categories such as Healthcare or Financial Services
• Familiarity with data platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
• Exposure to data marketplace workflows and custom segment creation

What Sets Fluent Apart

• Industry-leading scale: 150M+ opted-in U.S. consumer profiles
• Fully declared, zero-party data collected directly from consumers
• Proven success across performance-driven verticals
• Commitment to privacy-first data practices and full regulatory compliance
• Dynamic, fast-paced, and collaborative culture with opportunities to shape product and strategy

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $140,000 to $160,000 base, + competitive commission plan. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.