This Sales Development Representative role focuses on outbound prospecting in the US SMB restaurant market, driving pipeline generation and customer engagement through tailored outreach strategies.
As an SDR focused on outbound prospecting in the US SMB restaurant market, you will be responsible for creating qualified sales opportunities through high-quality, multi-channel outreach. You will research target accounts, execute tailored cadences (phone, email, social), and lead initial qualification to identify fit and interest. Strong proficiency in English (written and verbal) is essential to craft compelling messages, handle objections, and deliver a professional prospect experience. Success in this role is measured by meetings set, qualified pipeline generated, and conversion through early funnel stages.
How you'll add value:
Outbound Prospecting (US SMB Restaurant Market): Execute high-activity, high-quality cadences to restaurant SMB decision makers using calls, emails, social, and video; personalize messaging to ideal customer profile (ICP) roles and pain points.
Qualification: Run crisp qualification calls to confirm fit against ICP and qualification criteria; articulate the value proposition and handle common objections.
Pipeline Generation: Consistently meet or exceed monthly targets for qualified sales opportunities and pipeline created; maintain reliable follow-up to maximize show rates and conversion.
Prospecting: Build and refine target lists aligned to ICP; research accounts and personas to tailor outreach and identify triggers.
Messaging & Communication: Write clear, concise emails; adapt messaging by persona and lifecycle stage; maintain a professional, brand-aligned tone.
Process & Systems: Maintain excellent CRM hygiene; follow sequence/cadence standards; log activities, notes, and next steps accurately and promptly.
Collaboration: Partner with Account Executives on account plans, meeting prep, and high-quality handoffs; share prospect feedback with Marketing and leadership to improve campaigns and messaging.
Continuous Improvement: Participate in regular coaching, call reviews, and training; apply feedback to improve connect rates, meeting quality, and funnel conversion.
Additional duties as assigned.
What you'll need to be successful in this role:
Strong proficiency in English (written and verbal); able to craft professional outreach, conduct discovery, and manage objections confidently.
Experience with outbound SDR motions for SMB segments (cold calling, email sequencing, multi-channel cadences) targeting US-based prospects.
Familiarity with SDR tools and workflows (CRM, sequencing/engagement platforms, data providers, conversation intelligence); comfortable adopting new technologies and processes.
Excellent organization and time management; able to manage priorities, follow SLAs, and maintain consistent activity quality and volume.
Growth mindset and coachability; receptive to feedback and committed to continuous improvement.
Clear, professional communication and a customer-first mindset in all interactions.
Compensation
Compensation for this position is $770,000 OTE Annually.
