Sales Development Representative (Position located in London, England)

TLDR

Generate opportunities and build our revenue pipeline through inbound lead conversion and cold prospecting while benefiting from comprehensive training.

KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We're pioneering a new era of security. AI-powered since 2016. And market-leading since day one.

Our HRM+  combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against, deepfakes, and emerging AI-powered threats.

We believe that protecting organizations from cyberthreats and creating a positive environmental impact go hand in hand. True resilience is collective, it requires us to protect our people, our data, and our planet.

To learn more about our team and office culture in London, England (UK), visit the following links. 
Careers Page: https://www.knowbe4.com/careers/locations/york
Glassdoor: https://www.glassdoor.com/Location/KnowBe4-York-Location-EI_IE969384.0,7_IL.8,12_IC3297365.htm
LinkedInhttps://www.linkedin.com/company/knowbe4/life/uk/

About KnowBe4:

KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

KnowBe4 has recently acquired Egress, a recognized leader in integrated cloud email security, to drive innovation in AI-powered human risk management.

About the Role:

The Sales Development Representative (SDR) is the key player in kickstarting our sales process. As an SDR, you’ll generate opportunities and build our revenue pipeline through a mix of inbound lead conversion and outbound (cold) prospecting. You’ll research potential clients, craft compelling messages, and schedule meetings for our Territory and Account Executives.

This is your chance to launch a rewarding career in cybersecurity sales while making a real impact.

Why this Role is Great for Early-Career Professionals

  • Comprehensive Training: You’ll start with a thorough onboarding program covering cybersecurity fundamentals and sales techniques. Ongoing mentorship from management, Account Executives, and the Sales Enablement team ensures you stay supported and growing.
  • Career Progression: Many of our high-performing SDRs are promoted within 18 months, moving into more senior sales roles or leadership positions. This role is your gateway to long-term success in sales and beyond.
  • Leadership Development: Our experienced leadership team is dedicated to helping SDRs excel. We’ll work with you to develop a personalized career plan so you can achieve your goals.

What You’ll Do

  • Identify and research organizations that fit KnowBe4’s ideal customer profile.
  • Reach out to key stakeholders via phone, email, and LinkedIn with personalized, impactful messaging.
  • Address objections and create excitement about meeting with our team.
  • Collaborate with Territory/Account Executives to generate opportunities and drive revenue growth.
  • Keep detailed records of activities in our CRM.
  • Share your results and insights with leadership during monthly business reviews.

What We’re Looking For

Whether you’re new to sales or have some experience, we’re looking for enthusiastic and driven individuals ready to grow with us. Our ideal candidate is:

  • Curious: You ask questions and never stop learning.
  • A Team Player: You enjoy supporting others and aren’t afraid to ask for help.
  • Coachable: You seek feedback, embrace it, and apply it to improve.
  • Passionate: You’re excited about sales, personal growth, and the value KnowBe4 provides.
  • Fun-Loving: You value a workplace where collaboration and social activities make work enjoyable.

Must-Haves

  • Strong verbal and written communication skills.
  • A friendly and engaging phone presence.
  • A “pleasantly persistent” attitude.
  • Resilience and the ability to thrive despite rejection.
  • Organizational skills with a focus on results.

Nice-to-Haves

  • Experience with MS Office, Gmail, Google Docs, and CRM systems.
  • Familiarity with sales tools or IT security concepts.

Our Fantastic Benefits

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.

Note: An applicant assessment and background check may be part of your hiring procedure.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.

No recruitment agencies, please.

Benefits

Flexible Work Hours

A workplace where collaboration and social activities make work enjoyable.

Paid Time Off

Paid time off, including adoption assistance and tuition reimbursement.

KnowBe4 delivers an AI-driven Human Risk Management platform that helps organizations combat social engineering threats through security awareness training and simulated phishing exercises. With a focus on transforming employee vulnerabilities into security strengths, KnowBe4 serves over 70,000 clients globally, creating a stronger security culture.

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