Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team

The Go-To-Market Team is tasked with articulating the value of Formic’s offering to a diverse audience and driving top of funnel growth. We are creative, organized, flexible, and entrepreneurial. Each week and month looks a bit different as we continue to experiment with new strategies and optimize our approach to existing channels. Our team is a perfect fit for those looking to work on a range of projects as a member of a team driven by a singular mission: help Formic grow.

Formic’s SDRs are the first line of action to help us uncover valuable prospects as well as inform and engage those interested in us already. They work closely with both Marketing and Sales team members to identify prospects, generate interest, and build pipeline growth. They work on a hybrid schedule (3+ days/week) in our Headquarters office in Woodridge, IL. As an early member of our scaling SDR team, you’ll have the unique opportunity to directly impact Formic’s growth and accelerate your career. If you’re goal-oriented and motivated to build your sales career at a fast-growing startup, we’d love to get to know you!

As Sales Development Representative, you will

Generate awareness for Formic through identifying and prospecting accounts (from SMB/Mid-Market to Fortune 1000)
Drive marketing qualified leads (MQLs) and set appointments for the sales team
Follow up with warm leads (form fills, webinar attendees, trade shows, etc.)
Create outbound prospecting lists to email, call, and connect with on social platforms
Monitor website traffic to identify high intent prospects for outbound contact
Generate and test sequences to continuously improve conversion rates
Leverage the tech stack of HubSpot, Salesforce.com, LinkedIn, ZoomInfo and more to connect with prospects
Collaborate and encourage team members to drive success

What makes you a great fit:

1-2 years of experience and demonstrated success meeting and exceeding KPI’s in a structured outbound sales environment
Ability to work a hybrid schedule (3+ days/week) in our Woodridge, IL headquarters
Natural curiosity and an enjoyment to learn about businesses, products, and processes
Capability of communicating effectively with C-Level, VP, and Director prospects through phone and email
Process-driven mentality: you understand that actions create outcomes and where you fit into the bigger picture; able to be detail-oriented in your actions even as you move quickly
Comfort operating in a fast paced environment
Action-oriented: a proven ability to initiate tasks independently and adapt swiftly to feedback
Possession of a strong motivation to succeed and build your sales career
Desire to work in a team environment, build camaraderie, and learn from others
Comfort seeing your team in the office 3+ days per week

Bonus points if you have:

Experience selling to Industrial Automation and/or Manufacturing companies in a B2B environment

#LI-MB1

Our Total Rewards:

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
Paid Parental Leave Program: Up to 12 weeks of paid parental leave
Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy

Compensation Philosophy

Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.

Final offers are customized based on experience, geographic location, market considerations, and a candidate’s preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.

Compensation Range:

$55,000—$65,000 USD

What we look for:

We’re building this company from the ground up, and every person we hire has an outsized impact on our culture, performance, and trajectory. While each team member brings unique strengths and perspectives, we look for people who align with our Operating Principles and embody them in action. If this sounds like you, Formic may be the right place for you!

Fearless Optimism: You make bold bets and default optimistic. You believe in the mission, aren’t paralyzed by risk, and fear inaction more than failure. You see ambiguity as opportunity and bring energy to building what doesn’t yet exist.
Create the Magic: You absorb complexity so customers don’t have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven. You don’t say “not my job.” You make things work.
Today, Not Tomorrow: You have a bias to action. You close the loop. You take extreme ownership. You understand that speed compounds, and you don’t confuse activity with results.
Seek Truth: You think from first principles. You value data over ego and strong opinions loosely held. You’re willing to challenge assumptions, including your own, in pursuit of the best answer.
Made of Rubber: You are resolute and adaptable. When things break or priorities shift, you rebound stronger. You treat setbacks as learning moments and move forward with grit.
One Formic: You operate without silos. You practice radical helpfulness, document clearly, and make clean handoffs. You assume positive intent and prioritize team success over individual credit.

Equal Opportunity Employment:

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to [email protected].

AI Use:

At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked here.

Sales Development Representative

AI overview

Our Total Rewards:

Compensation Philosophy

Perks & Benefits Extracted with AI