Sales Development Representative - APAC Private Sector

AI overview

Drive pipeline generation in the APAC region for the crypto and fintech sectors, leveraging high ownership and outbound strategy to create meaningful growth opportunities.

Build to Protect Civilization

TRM is a blockchain intelligence company that’s on a mission to build a safer financial system for billions of people. We’re a lean, high-impact team tackling some of the world’s most critical challenges, ranging from human trafficking and financial fraud to terrorist financing. We are builders who power governments, financial institutions, and crypto companies when the clock is running and the consequences are real. This is why every TRMer is a bet on our future and has the power to change our trajectory.

About the Position

TRM Labs is seeking a Sales Development Representative (SDR) to join our growing APAC team, with a focus on the private sector across the region — specifically within the crypto ecosystem and fintech/financial institutions.

As an SDR, you will play a critical role in uncovering opportunities and generating pipeline across high-potential accounts in the APAC region. This role is ideal for someone who is passionate about TRM’s mission to create a safer financial system in the crypto economy, thrives in a fast-paced environment, and brings experience working at or selling into crypto-native companies, fintechs, or compliance-driven financial institutions.

This is a high-impact, high-ownership role — we’re looking for a self-starter who can own outbound strategy, engage stakeholders at early stages of the sales cycle, and partner with Account Directors to build a scalable engine for growth.


🚀 The Impact You Will Have

  • Drive pipeline generation by identifying and qualifying crypto companies, fintechs, and financial institutions across the APAC region

  • Partner with Account Directors to prioritize key accounts and build roadmaps for outbound initiatives

  • Conduct deep research to uncover organizational structures, stakeholder roles, and key business drivers

  • Share TRM insights, intelligence use cases, and product value propositions tailored to the crypto and fintech sectors

  • Help streamline and shorten sales cycles by acting as a proactive liaison during early-stage prospect engagement

  • Operate a scalable growth engine to deliver high-quality, qualified opportunities to the sales team


🔍 What We’re Looking For

  • 2+ years of experience in an SDR/BDR role, ideally selling into crypto companies, fintechs, or financial institutions

  • Proven success in outbound sales and pipeline generation in APAC markets

  • Strong knowledge or deep interest in crypto, blockchain, DeFi, compliance, or digital assets

  • Ability to navigate fast-paced sales cycles and communicate technical ideas to non-technical stakeholders

  • Willingness to travel regionally within APAC to conferences (up to 3–4 times per quarter)

  • Excellent communication skills, curiosity, and a collaborative mindset

  • Self-motivated and autonomous — you’re comfortable taking ownership and driving results

  • Bonus: Proficiency in an additional APAC language (e.g., Mandarin, Japanese, Korean, Bahasa) to support regional outreach and engagement

  • Tools experience preferred: Salesforce, LinkedIn Sales Navigator, Slack, Google Suite


🌏 About the Team

TRM's APAC Sales Team has a fast-paced, positive, and high-ownership culture. While this role is focused on the private sector crypto and fintech landscape, you'll collaborate closely with teammates across both public and private sectors, working cross-functionally to help TRM become the go-to partner for risk intelligence in web3.

The team prioritizes speed and responsiveness — from replying to prospect communications quickly to acting fast on internal requests and customer feedback. We operate primarily across Singapore and Australian time zones, though occasional collaboration with global teams (including US-based colleagues) may require flexibility.

Slack is our central tool for both async and real-time communication, and the team meets regularly for weekly pipeline, forecast, and team calls. TRM also hosts recurring All-Hands and Founder AMA sessions to keep everyone connected to our broader mission and roadmap.

Learn about TRM Speed in this position:

  • Returning prospect and customer communications within 24 hours at most, typically faster.
  • Raising any customer concerns to the relevant internal teams promptly
  • Responding to internal requests (asks re: customer, prospect, and market information that can range from small to large projects) as quickly as possible.

 


Life at TRM

We build to protect civilization. That promise shows up in how we work every day.

TRM runs fast. Really fast. We’re a high-velocity team that expects ownership, clarity, and follow-through. People who thrive here are inspired by hard problems, experimentation, direct feedback. If it takes months elsewhere, it often ships here in days. If you are optimizing primarily for consistent work-life balance, use the interview process to pressure-test fit. We want teammates who thrive here, not just survive here.

We coach directly, assume positive intent, and play for the front of the jersey.

Leadership Principles

  • Impact-Oriented Trailblazer: We put customers first, driving for speed, focus, and adaptability.
  • Master Craftsperson: We prioritize speed, high standards, and distributed ownership.
  • Inspiring Colleague: We value humility, candor, and a one-team mindset.

Want to learn more about how we interview at TRM Labs? Check out more about our leadership principles and hiring process here.

What You’ll Do Here

This work has teeth. At TRM, your week might include:

  • Driving critical investigations that can’t wait for typical business hours.
  • Shipping products in days when others would schedule quarters.
  • Partnering with teams across time zones to deliver insights while the story is still unfolding.
  • Building new solutions from first principles when the playbook doesn’t yet exist.
  • Protecting victims and customers by tracing illicit activity and disrupting criminal networks.

Join our Mission

We look for people who want their work to matter, who build with speed and rigor, and who take pride in protecting others through their craft. If you’re excited by TRM’s mission but don’t check every box, apply anyway. We hire for slope, judgment, and the will to learn fast.

Build to protect civilization. Let’s do it together.

Recruitment agencies

TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement.

Privacy Policy

By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy

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Next Generation Blockchain Intelligence | Monitor, Investigate, and Mitigate Crypto Fraud and Financial Crime

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