Sales Account Executive

About PRLab

PRLab is a leading B2B tech PR agency specializing in helping startups, scale-ups, and corporations across various verticals including SaaS, FinTech, HealthTech, CleanTech, and EdTech. With offices in Amsterdam (HQ), Munich, Stockholm, Madrid, and Austin, we craft tailored PR strategies that drive brand awareness and deliver measurable results for tech companies worldwide.

Our integrated approach has delivered impressive outcomes for clients like Revolv3 (24 media placements reaching 7.84M audience), Unifonic (103 media features reaching 390M people), and CoreZero (featured in prestigious outlets like Sustainability Magazine). We pride ourselves on transparency, collaboration, and delivering tangible value at every step.

Role Overview

We are seeking a dynamic Sales Account Executive to join our growing team and drive new business development. This role is perfect for a results-driven sales professional who thrives in the fast-paced world of B2B tech PR and wants to be part of a company that's making a real impact for innovative technology companies globally.

Key Responsibilities

Business Development & Lead Generation

• Identify and prospect new business opportunities within the B2B tech ecosystem (SaaS, FinTech, HealthTech, CleanTech, EdTech, etc.)
  
  
• Build and maintain a robust pipeline of qualified leads through various channels including cold outreach, networking, industry events, and referrals
  
  
• Research and understand prospects' business challenges, PR needs, and competitive landscape
  
  
• Develop targeted outreach strategies for different tech verticals and company stages (startups to enterprises)
  
  

Sales Process Management

• Conduct compelling discovery calls and needs assessments with potential clients
  
  
• Present PRLab's integrated PR solutions, showcasing relevant case studies and success metrics
  
  
• Prepare and deliver customized proposals that align with client objectives and budgets
  
  
• Manage the entire sales cycle from initial contact through contract negotiation and closing
  
  
• Collaborate with our PR strategists to ensure seamless handoffs for new clients
  
  

Relationship Building & Account Growth

• Build strong relationships with key decision-makers at target tech companies
  
  
• Maintain regular communication with prospects throughout extended sales cycles
  
  
• Identify opportunities for account expansion and cross-selling additional PR services
  
  
• Represent PRLab at industry conferences, networking events, and tech meetups
  
  

Market Intelligence & Reporting

• Stay current on tech industry trends, funding rounds, and market developments
  
  
• Provide feedback on market needs and competitive landscape to inform service development
  
  
• Maintain accurate CRM records and provide regular sales forecasting and reporting
  
  
• Collaborate with marketing team on lead generation campaigns and content strategy
  
  

Ideal Candidate Profile

Essential Experience

• 3-5 years of B2B sales experience, preferably in professional services, marketing agencies, or tech sector
  
  
• Proven track record of consistently meeting or exceeding sales quotas
  
  
• Experience selling to C-level executives and marketing leaders at tech companies
  
  
• Understanding of the PR/marketing landscape and how it impacts business growth
  
  

Skills & Competencies

• Excellent communication and presentation skills with ability to articulate complex value propositions
  
  
• Strong research and prospecting abilities
  
  
• Consultative selling approach with focus on understanding client needs
  
  
• CRM proficiency (Salesforce, HubSpot, or similar platforms)
  
  
• Self-motivated with strong organizational and time management skills
  
  
• Comfortable working in a fast-paced, international environment
  
  

Preferred Qualifications

• Previous experience in PR, marketing, or communications agencies
  
  
• Existing network within the tech startup/scale-up ecosystem
  
  
• Understanding of different tech verticals (SaaS, FinTech, etc.) and their unique PR challenges
  
  
• Bachelor's degree in Business, Marketing, Communications, or related field
  
  
• Multilingual capabilities (given our international presence)
  
  

What We Offer

Compensation Package

• Competitive base salary commensurate with experience
  
  
• Attractive commission structure with uncapped earning potential
  
  
• Performance bonuses for exceeding targets
  
  
• Total compensation package designed to reward high performance and provide significant upside for top achievers
  
  

Benefits & Perks

• Flexible working arrangements with option for hybrid/remote work
  
  
• International work environment with opportunities to collaborate across our Amsterdam, Munich, Stockholm, Madrid, and Austin offices
  
  
• Professional development opportunities and training programs
  
  
• Generous vacation policy
  
  
• Opportunity to attend industry conferences and networking events
  
  
• Work with cutting-edge tech companies and innovative brands
  
  

Growth Opportunities

• Clear career progression path within a growing agency
  
  
• Opportunity to specialize in specific tech verticals or geographical markets
  
  
• Potential for leadership roles as the team expands
  
  
• Direct impact on company growth and strategic direction
  
  

Why Join PRLab?

• Proven Track Record: Join a team that has delivered measurable results for diverse tech clients
  
  
• International Reach: Work with a truly global perspective across multiple markets
  
  
• Innovation Focus: Be at the forefront of tech PR, working with the most innovative companies
  
  
• Transparent Culture: Work in an environment that values honesty, collaboration, and clear communication
  
  
• Growth Environment: Join us during an exciting growth phase with significant opportunities ahead
  
  

Application Process

Ready to drive the next phase of growth for PRLab? We'd love to hear from you.

To apply, please submit:

• Your resume highlighting relevant B2B sales experience (ideally in an agency/consulting environment)

• A brief cover letter explaining why you're excited about tech PR and what you'd bring to PRLab
  
• Examples of sales achievements or successful campaigns (metrics welcomed)
  
  

PRLab is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability status.