SaaS Product Marketing Specialist

Key Responsibilities

🔹 Product Positioning & Messaging

• Develop compelling product positioning and core messaging for Fintech SaaS products.
• Translate complex technical features into clear value propositions for global clients.
• Create personas, ICP definitions, and buyer journey mapping.

🔹 Go-To-Market (GTM) Strategy

• Plan and execute GTM strategies for new product launches and feature releases.
• Collaborate with Product & Sales teams to ensure alignment across all stages of the product lifecycle.
• Own product marketing content for GTM campaigns, sales kits, and customer onboarding.

🔹 Market & Competitive Intelligence

• Conduct ongoing competitor analysis (features, pricing, positioning).
• Identify market gaps, opportunities, and trends in Fintech.
• Maintain competitive battle cards for Sales teams.

🔹 Customer & Product Insights

• Gather insights from Sales, Support, and CS to understand customer pain points & use cases.
• Conduct customer interviews, surveys, and feedback loops for feature improvement.
• Build product storytelling through real customer success cases.

🔹 Sales Enablement

• Develop pitch decks, product demos scripts, comparison sheets, case studies, and ROI calculators.
• Train Sales teams on product updates and competitive positioning.
• Support Sales with targeted messaging for high-value deals.

🔹 Content Creation (Product-Focused)

(Again — NOT digital marketing content)

• Create product sheets, whitepapers, solution briefs, feature guides, pricing comparisons, etc.
• Collaborate with Design teams to develop visually compelling product collateral.

Requirements

• 2.5–6 years of experience in SaaS Product Marketing, Product Strategy, Product Growth, or GTM.
• Strong understanding of SaaS B2B, preferably Fintech, RegTech
• Ability to convert complex product features into customer-centric messaging.
• Experience performing competitive analysis and positioning.
• Strong analytical & research skills.
• Excellent communication and presentation abilities.
• Experience working closely with Product Managers, Sales & CS teams.